Bring in new sales and clients with paid ads

Paid ads are often the fastest way to grow your business. Drive sales and build brand awareness with expert support across all the major advertising platforms, including Google ads, Facebook ads, Instagram ads, LinkedIn ads, YouTube ads, Amazon ads, and more.

Why paid advertising is a great investment

Paid advertising gives businesses a fast, flexible way to reach new audiences, generate leads and drive sales. Unlike many traditional forms of advertising, paid ads can be highly targeted and closely measured, giving you a clearer picture of how your budget is performing and where your best results are coming from.

Paid advertising covers a range of campaign types across search engines, social media, video platforms and online marketplaces. Some campaigns use a pay-per-click (PPC) model, where you pay when someone clicks your ad, while others may be charged or optimised around impressions, views, conversions or other actions.

The right approach depends on your business, audience and goals – but when campaigns are well targeted, properly tracked and regularly optimised, paid advertising can be an incredibly effective part of your wider marketing strategy.

8 stats that show the power of paid advertising:

Get more from your paid advertising

The right strategy, targeting and ongoing optimisation can make a big difference to your results. Here are some of the key benefits of working with an experienced paid advertising team.

Paid advertising on social media

Social media advertising helps you reach people on the platforms and apps they already know and use.

Paid social and PPC campaigns can highly effectively target audiences by interests, demographics, location and online behaviour, helping you reach the people most likely to be interested in what you offer.

Why advertise on social media?

With so many advantages to advertising on social media, here’s our top reasons why our clients LOVE social media advertising:

target

Target

Reach relevant audiences using detailed targeting based on demographics, interests, behaviours and more

Group 9

Build

Increase awareness, grow engagement and strengthen relationships with your audience

action 1

Deliver

Drive the outcomes that matter to your business – from website traffic and sales to leads, sign-ups and brand awareness

Advertising platforms that we manage

We build, manage and optimise ad campaigns across the platforms that matter most to your business.
From search to social, we help you reach the right audience and get measurable results.

Google ads

Google ads

Get your business in front of active searchers and drive high-quality traffic.

Microsoft ads

Microsoft ads

Reach new audiences on Bing, Yahoo and Microsoft platforms.

Meta ads

Meta ads

Run targeted campaigns on Facebook and Instagram to boost awareness and conversions.

LinkedIn ads

LinkedIn ads

Reach professionals and decison-makers with highly targeted B2B campaigns.

YouTube ads

YouTube ads

Share your story with engaging video ads that build brand awareness and drive action.

TikTok ads

TikTok ads

Connect with new audiences through creative, scroll-stopping campaigns.

Pinterest ads

Pinterest ads

Inspire action with visually-led campaigns that reach people planning, buying and discovering new ideas.

Amazon ads

Amazon ads

Promote your products directly to ready-to-buy customers on the world's largest marketplace.

Choosing the right social platforms

Different social platforms work better for different audiences and objectives. We’ll help you choose the channels that make the most sense for your business, based on who you want to reach, what you want to achieve and how your budget can be used most effectively.

Facebook

Facebook

Strong for broad consumer audiences, local targeting, retargeting and community-led campaigns

Instagram

Instagram

Great for visual brands, lifestyle audiences, products and younger demographics

YouTube

YouTube

Ideal for video-led campaigns, brand awareness and interest-based targeting

TikTok

TikTok

Strong for younger audiences, short-form video and discovery-led campaigns

LinkedIn

LinkedIn

Ideal for B2B campaigns, professional audiences and reaching decision-makers

Pinterest

Pinterest

Great for visual products, inspiration-led content and people planning purchases

Threads

Threads

Useful for timely conversations, brand visibility and audience engagement

X

X

Strong for real-time conversations, events, news and niche audience targeting

Why choose Fan The Flames for paid advertising?

Paid advertising can deliver excellent results, but it’s also very easy to waste budget if campaigns aren’t set up, tracked and optimised properly.

Our award-winning team has years of experience managing paid advertising campaigns across a wide range of sectors, platforms and budgets. We know how to structure campaigns, refine targeting, improve creative and use performance data to make sure your budget is working as hard as possible.


You’ll work closely with us throughout, with campaigns delivered by experienced specialists who know how to get the best from platforms such as Google, Meta, LinkedIn and more.

Our paid advertising process

We continually review and improve your campaigns to reduce wasted spend, identify opportunities and deliver the strongest possible return from your advertising budget.

Why Fan The Flames
A multi award winning agency

Multi-award winning agency

Our work has been recognised with multiple industry awards, reflecting the quality, strategy and results we bring to every campaign

Expert social media management team

Paid advertising specialists

Our experienced team manages campaigns across Google, Meta, LinkedIn and other major platforms, with expertise spanning PPC, paid social, targeting, creative and optimisation

Strategy development for your brand

Strategy first

We don’t simply launch ads and hope for the best. Every campaign starts with clear goals, audience insight and a strategy built around what your business actually needs to achieve

A team thats performance driven

Performance focused

We monitor campaigns closely and continually optimise targeting, budgets, messaging and creative to improve performance and reduce wasted spend

On going social media support

Technical expertise

From account setup and tracking to platform issues and campaign structure, we can handle the technical side of paid advertising as well as the strategy and creative

A team thats performance driven

Data driven

We use conversion tracking and campaign data to understand what’s working, where your budget is delivering value and where improvements can be made

Paid advertising built around your goals

Whether you want more leads, more sales, greater visibility or better return from your existing ad spend, we build campaigns around the results that matter to your business.

 

From small local campaigns to larger multi-platform strategies, we tailor our approach to your goals, budget and audience – then continually refine performance to get the most from your investment.

 

Ready to get more from your paid advertising?
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FAQ

Great question. The answer is yes, but be mindful of the results. With PPC ads, your ad budget is charged per click, so you’re only paying for the number of clicks which keeps ad costs down. If you are new to social media advertising, you may be charged by impression, not click, until you reach a certain amount of ads in your account. Don’t worry, it’s not too expensive and you can certainly get results with a small budget. Jump on a call with us today and we can layout the likely costs and results so you can see if it is for you.

How much you should spend on your ads to get a strong return on investment depends on your business, goals, sector, advertising budget, and other factors. If you get in touch with us, we can talk through these factors and advise what has worked for others in your sector to help you make the right decision on your ad spend.

When it comes to our costs, we keep things simple – a set up cost on month one, then from then onwards, our monthly management charge depends on how much budget we’re managing on your support. So if you don’t have a big budget, we don’t charge you a lot!

Generally speaking, social media advertising costs much less than PPC management on Google or Amazon, but which is best for you depends on your goals.

For those who also need help with their social media management and content creation, we also offer bespoke social media packages to fit your needs.

These packages are designed for full customisation and development so that whatever your budget, we can help you grow via social media. Our clients will never be tied down to long-term contracts as we want to you want to work with us. We believe strongly that you will see the power and value in what we do, so all our social media packages are monthly rolling contracts.

Definitely. Whether you’ve outsourced before, run your own ads or haven’t advertised yet – we can help you with or without historical data. If you need assistance in creating an ads account for Google, social media, or another platform, we are happy to help and understand how the ad platforms work, so can successfully create your ads accounts for you.

Paid ads can start generating traffic, leads or sales quickly, but the strongest results usually come from ongoing testing and optimisation. We monitor performance closely from launch, learn which audiences, messages and creative are working best, and refine campaigns over time to improve results.

That depends on your audience, goals, budget and what you’re selling. Different platforms are stronger for different types of campaigns, so we’ll help you choose the ones most likely to deliver results rather than spreading your budget too thinly.

Google Ads can be especially effective when people are already searching for your products or services, making it a strong option for generating leads and sales from high-intent audiences.

LinkedIn is often a good fit for B2B campaigns, particularly when you want to reach people by job title, industry, company size or seniority.

Instagram and TikTok can be great for reaching younger audiences and work particularly well for visual products, lifestyle brands, events and campaigns that benefit from strong creative content.

Facebook remains useful for reaching broad consumer audiences and can be especially effective for local campaigns, community engagement and retargeting.

YouTube is ideal for businesses with strong video content, while Amazon Ads can be valuable for ecommerce brands looking to reach people who are already in a buying mindset.

In many cases, the best approach is a combination of platforms. We’ll look at where your audience spends their time, how they make buying decisions and what you want your advertising to achieve, then recommend the right mix for your business.

Yes. Health and medical advertising often comes with stricter platform policies, approval requirements and limitations around targeting, claims and the language that can be used, so specialist knowledge is important.

We have extensive experience delivering paid advertising and wider digital campaigns for health, medical and public-sector organisations, including projects where compliance, clinical review, accessibility and careful messaging are essential.

Our team understands how to build campaigns around these restrictions without losing impact – from choosing appropriate language and creative to setting up targeting, tracking and approval processes correctly.

Where specific platform certifications, verification or account requirements are needed, we can also help guide you through the process and make sure campaigns are set up in a way that meets the relevant advertising policies.

This makes us particularly well placed to support NHS, healthcare, medical, wellbeing and public-health campaigns where getting the detail right really matters.

Yes. We have experience helping businesses investigate and resolve advertising account restrictions, disapprovals and suspensions across major platforms.

We can review your account, identify possible causes, check policy compliance, help correct any issues and support you through the relevant appeal or verification process.

We can’t guarantee that a platform will reinstate an account, as the final decision always sits with them, but we can help make sure the problem is approached properly and give you the best possible chance of getting your advertising back up and running.

More services

Looking for support beyond paid advertising? Explore our wider range of marketing and design services, including social media, email marketing, SEO, graphic design and web design.

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