SEO monitoring tools allow you to track your website’s position on the search engines (SERP) for specific keywords. There are both free and paid tools available, but the most popular and accurate ones are paid.
The two most important factors in determining your website’s SEO position are the number of links pointing to your site, and the quality of those links. Other factors include the age of your domain name, the content on your site, and how frequently you update that content.
There are also various on-page Search Engine Optimisation (SEO) factors that may be impacting your visibility. These might include the speed at which your website loads, your meta-tags and descriptions, and proper header formatting.
Search Engine Optimisation is a long-term marketing strategy, which you can have amazing results for helping you grow your business, but as you might typically expect to achieve a high SEO ranking up to six months after starting work on your SEO, it’s not a cheap ‘quick fix’. So it’s important that if you choose to invest in support for your SEO, you have the right tools in place to monitor the success of the campaign and make sure you’re getting your money’s worth!
There are a number of great free SEO monitoring tools out there. Here are some of our favorites:
1. Moz’s Open Site Explorer – This is a great tool for checking the backlinks and anchor text of any website.
2. Google’s Search Console – This tool provides tons of information on your website’s search visibility and traffic.
3. Ahrefs’ Site Explorer – This tool offers insights into a website’s organic search traffic, referring domains, and top pages.
4. SEMrush’s Free SEO Tools – This suite of tools includes a backlink checker, position tracker, and keyword research tool.