In the world of online marketing, or more specifically paid ads, there are three big players that we’re looking at today: Facebook, Google, and LinkedIn. All three offer businesses the ability to place ads on their platforms and reach a wide audience of potential customers. But which one is the best? Which one will give you the best shot at growing your business, even if you have limited funds?
The answer may surprise you. While most have traditionally gravitated towards Facebook ads for their first PPC campaigns, LinkedIn actually tends to be the most effective for many B2B businesses with small budgets. When utilised correctly, they tend to outperform Facebook and Google ads in several key ways and can give you a better return on your investment. But not all businesses are well-suited to LinkedIn advertising.
In this blog post, we’ll break down when LinkedIn ads are the best option, and why, for many, LinkedIn ads outperform those from other platforms.
Better Quality Leads
When you run an ad on LinkedIn, you can be confident that you are reaching people who are actually in your target market. This is because, when it comes to businesses and career-related info, LinkedIn has much more accurate targeting options than other platforms. You can target people by their job title, company size, sector, location, and more. This ensures that your ad reaches the right people and that you are getting quality leads.
Higher Engagement Rates
Engagement rates refer to the number of times people interact with your ad divided by the number of times it is shown. LinkedIn has traditionally had higher engagement rates than both Facebook and Google in general, but this gap has only grown in recent years. This means that people are more likely to see and interact with your ad on LinkedIn than on any other platform, despite LinkedIn’s higher CPC.
Ultimately, what matters most to businesses is ROI. And LinkedIn delivers when it comes to ROI for B2B businesses. A study by G2 Crowd found that LinkedIn generates an average ROI of 278%, which is much higher than the ROI of both Facebook and Google ads. Not only that, but the cost per lead on LinkedIn is 62% lower than the cost per lead on Google. This means that you can get more leads for your money when you advertise on LinkedIn.
That said, LinkedIn ads aren’t right for every business. If you sell products or services that are primarily targeted at consumers (B2C), you’ll probably get better results from an ad campaign on Facebook or Google. These platforms have a wider reach than LinkedIn and will allow you to target your ads more broadly.
If you’re a B2B business looking for a platform that will give you quality leads and a high ROI, then LinkedIn should be your go-to choice. With its business focus, accurate targeting options, and high engagement rates, LinkedIn offers everything you need to succeed with your small business advertising goals!
If you’d like to see how LinkedIn ads can transform your business, but aren’t sure where to start, send us a message or email firstname.lastname@example.org, and we’d love to help! And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.