Our Top Three Free Social Media Management Tools for Small Businesses

As a small business owner, you understand the importance that social media plays in your overall strategy. You know it can be an invaluable tool for connecting with new customers and growing your business – but managing multiple accounts on different platforms from one place isn’t always easy.

That’s why we’ve compiled the ultimate list of free social media management tools to help you strategically manage all of your social media channels in one spot. So whether you’re just beginning to dip into the world of professional social media management or already have a large-scale operation underway going on in  your small business, these powerful and intuitive resources are here to support you every step of the way.

Read on to discover the best social media management tools for your business. In this article, we’ll focus on social media schedulers!


Facebook can be a great way to reach potential customers and showcase the best that your business has to offer. So if you are an ambitious small business owner looking to make the most of your presence on social media, then using Meta Business Suite on Facebook could make a huge difference when it comes to maximising engagement with customers and growing your brand.

With this powerful suite of tools, you’ll be able to create targeted campaigns, access analytics and insights, schedule posts in advance, promote content across platforms – all in one place! And you guessed it, it’s completely free to use and these features run across both Facebook and Instagram platforms.

So considering the upcoming changes happening to Meta Business Suite’s planner, it’s a no-brainer to start using Meta Business Suite to boost your social media strategy!


If you’re looking for a scheduler that covers more than Facebook and Instagram platforms, then Postly might be your best social media management tool. It lets you schedule to YouTube, Telegram, and Reddit (other schedulers don’t always allow for this).

This free social media management software allows you to post to Instagram, Facebook (including groups), LinkedIn, TikTok, and other platforms. Plus the Ai Writer and hashtag generator speeds up the content creation process with catchy captions and descriptions.

We consider this social media management tool a ‘freemium’ option as Postly has a free account that will cover most of your social media management needs, you might benefit from one of their low cost options. Either way, we think Postly is a great alternative and you’ll be able to connect up to 10 social accounts and schedule 20 posts per month! Not bad, right?

You can also check out Later, Buffer, and Hootsuite if you’re looking to weigh up a long term solution for managing social media.

If you’ve put some budget aside for social media management, then one of the best management tools you can invest in is SocialPilot. Why? It’s probably the best value tool that includes as many platforms as socially possible and it includes insights that’s all in one place, saving you a lot of time on your social insights. 

Right now it covers Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Tumblr, and TikTok – but they’re planning on adding more platforms in the future.

What else? You can manage both organic content and paid media management, give role-based user permissions and privileges (let’s say if you’re using an agency or have a team), real-time tracking, and there’s a mobile app so you can create and schedule on the go. We’ve used SocialPilot before, and their app is one of the best social media management tools on the market right now.

social media bristol background


If you are not quite there yet with your social media management, let me advise and support you in this part of your marketing. With my 7 Day Social Package, a popular package that my clients love, allows the social media management process to become stress-free for busy entrepreneurs looking to streamline and grow on social media. We can create a strategy for your business on social media and schedule your posts on ANY social media platform.

As always, if you have any questions, or if I can be of help in any way, drop me an email on eve@fantheflames.co.uk or if you’d like to talk more about how I can help your business grow, feel free to book in a quick virtual coffee with me HERE.

Eve Scragg
Fan The Flames Marketing & Design
Eve Scragg Founder Fan the Flames Marketing and Design

Access Your Free PDF Guide

My Top 5 Free Tools to Help You Grow Your Business

popup img