How LinkedIn Ads outperform Facebook and Google ads for many businesses

As a small business owner, you know that every penny of your marketing budget counts. You want to make sure that your hard-earned money is being spent in the most effective way possible so that you can see a good return on your investment (ROI).

In the world of online marketing, or more specifically paid ads, there are three big players that we’re looking at today: Facebook, Google, and LinkedIn. All three offer businesses the ability to place ads on their platforms and reach a wide audience of potential customers. But which one is the best? Which one will give you the best shot at growing your business, even if you have limited funds?

The answer may surprise you. While most have traditionally gravitated towards Facebook ads for their first PPC campaigns, LinkedIn actually tends to be the most effective for many B2B businesses with small budgets. When utilised correctly, they tend to outperform Facebook and Google ads in several key ways and can give you a better return on your investment. But not all businesses are well-suited to LinkedIn advertising.

In this blog post, we’ll break down when LinkedIn ads are the best option, and why, for many, LinkedIn ads outperform those from other platforms.

Better Quality Leads

When you run an ad on LinkedIn, you can be confident that you are reaching people who are actually in your target market. This is because, when it comes to businesses and career-related info, LinkedIn has much more accurate targeting options than other platforms. You can target people by their job title, company size, sector, location, and more. This ensures that your ad reaches the right people and that you are getting quality leads.

Higher Engagement Rates

Engagement rates refer to the number of times people interact with your ad divided by the number of times it is shown. LinkedIn has traditionally had higher engagement rates than both Facebook and Google in general, but this gap has only grown in recent years. This means that people are more likely to see and interact with your ad on LinkedIn than on any other platform, despite LinkedIn’s higher CPC.

Better ROI

Ultimately, what matters most to businesses is ROI. And LinkedIn delivers when it comes to ROI for B2B businesses. A study by G2 Crowd found that LinkedIn generates an average ROI of 278%, which is much higher than the ROI of both Facebook and Google ads. Not only that, but the cost per lead on LinkedIn is 62% lower than the cost per lead on Google. This means that you can get more leads for your money when you advertise on LinkedIn.

That said, LinkedIn ads aren’t right for every business. If you sell products or services that are primarily targeted at consumers (B2C), you’ll probably get better results from an ad campaign on Facebook or Google. These platforms have a wider reach than LinkedIn and will allow you to target your ads more broadly.

Conclusion

If you’re a B2B business looking for a platform that will give you quality leads and a high ROI, then LinkedIn should be your go-to choice. With its business focus, accurate targeting options, and high engagement rates, LinkedIn offers everything you need to succeed with your small business advertising goals!

If you’d like to see how LinkedIn ads can transform your business, but aren’t sure where to start, send us a message or email eve@fantheflames.co.uk, and we’d love to help! And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk

Get Your E-Commerce Business Ready for Christmas with Google Shopping Ads

Are your Google Shopping Ads primed and ready to go? Yes, it might still seem like a way off, but if you’re a business owner in most sectors, by now, you’re hopefully already in the thick of preparations for the holiday season. If you’re running an e-commerce business, that means getting your inventory in order, sprucing up your website, and making sure your shipping process is running like a well-oiled machine. But there’s one other crucial piece of the puzzle: your advertising. You need to make sure your potential customers can actually find your site when they’re searching for holiday gifts. And that’s where PPC campaigns such as Google Shopping Ads come in.

Google Shopping Ads are a type of paid advertisement that appears in Google search results. They include a product image, price, and store name, and they’re designed to entice searchers to click through and make a purchase. In the run-up to Christmas, shoppers are searching for gifts more frequently than at any other time of year, which means this is the perfect time to give Google Shopping Ads a try.

How Google Shopping Ads Work

Google Shopping Ads work by pulling information—including product images, prices, and descriptions—directly from your website or product feed. You then bidding on keywords that you think potential customers will use when searching for products like yours. When someone searches for one of those keywords, your ad may appear in the search results. If the shopper clicks on your ad, they’ll be taken directly to the relevant product page on your site.

Why You Should Use Google Shopping Ads This Christmas

Google Shopping Ads are an incredibly effective way to reach holiday shoppers who are actively searching for gifts. They’re also very easy to set up; you can be up and running in just a few hours. And unlike other types of paid advertising, such as Facebook ads or Google display ads, you only pay when someone actually clicks on your ad. So if no one clicks on your ad, you won’t spend a dime.

Getting started with Google Shopping Ads starts with creating a Merchant Center account for your business, and uploading your product data. Then create a campaign in Google Ads and start bidding on relevant keywords. If you need help getting started, there are plenty of tutorials and support resources available online, or our Google Shopping experts at Fan The Flames Marketing & Design are always happy to assist!

Ready to get started?

Now is the perfect time to get started so that you don’t miss out on sales, and are ready and running Google Shopping Ads to reach holiday shoppers who are actively looking for gifts online. Not only are they an effective way to reach potential customers, but they’re also very easy to set up and manage. So if you’re not already using them, this is the year to give them a try!

As always, I hope you found this article helpful, and if you have any questions or would like some help making sure your Google Shopping Ads hit the mark, send me a WhatsApp message to 07747740760 or drop me an email at eve@fantheflames.co.uk. And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk