A hashtag is a word or phrase starting with a ‘#’ symbol, that you add to the end of your post on social media. This is to categorise the post with what topics or areas you’re covering, so people can easily find the content they’re interested in.
When someone clicks on a particular hashtag, all posts within that same category will appear in their feed. You can also search for hashtags by going onto social media platforms such as Facebook for example, and typing them into the search bar at the top of the page.
It’s important to use hashtags in your social media posts as it helps other people find and interact with you – it gives your posts greater reach, and gets the posts seen by people interested in the topics you’re talking about. This is a great way for brands to advertise, or just spread information about their products or services. In order to get the most out of using a hashtag, make sure they’re specific enough so readers can easily identify what kind of content they’re clicking on!
The most obvious benefit of using hashtags is that they can connect you with new people who might share your interests or offer support in an area where you need it. As a business owner, if you use hashtags well, this means getting your posts in front of more of your ideal clients, and if you have a social media manager, they should be all over this!
There are a number of different ways to find trending hashtags, for use of your social media channels such as Twitter and Instagram. You can also use tools like Hashtagify or Keyhole that will show you which hashtags have the most volume over time, and which ones are growing in popularity.
To create your own hashtag for an event or campaign, first think about what it is you want people to be able to search for in order to join in with your conversation. Keep it short – ideally just one word! Once you’ve chosen this unique identifier, go onto either Facebook’s Search Bar (for broad topics) or Google Trends (to see what other popular campaigns are emerging).
Some popular hashtags are #grateful (used when someone wants to talk about something that has made them happy recently) and #riskybusiness (a tag used by entrepreneurs who have taken risks). Good luck trying these out!