Key Performance Indicators (KPIs) are essential metrics used by small business owners to measure the success of their digital marketing campaigns. KPIs allow businesses to evaluate the effectiveness of their marketing efforts and make informed decisions on how to optimise future campaigns.
In this article, we will discuss what a KPI is, the types of KPIs small business owners should measure for their digital marketing, and how to use KPIs to inform and optimise future campaigns.
A KPI is a measurable value that demonstrates how effectively a business is achieving its key objectives.
They are often used to track progress towards a specific goal, such as increasing website traffic, generating leads, or improving social media engagement. By tracking and measuring KPIs, small business owners can gain valuable insights into the effectiveness of their digital marketing efforts.
Small business owners should measure a variety of KPIs to evaluate the success of their digital marketing efforts. And here are some examples of KPIs that can be used for social media and paid ads:
Once you have measured your KPIs, it is essential to use them to inform and optimise future campaigns. So you can get started, here are some ways to use KPIs to improve digital marketing efforts:
KPIs are essential metrics for small business owners to measure the success of their digital marketing campaigns. As a result of tracking and measuring KPIs, businesses can gain valuable insights into the effectiveness of their marketing efforts. This in turn helps us make informed decisions on how to optimise future campaigns.
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