There are pros and cons to both personal and business branding. It really depends on your goals, audience, and platform. In general, a personal brand can be used when an individual wants to build their own name and reputation, while a business brand is more commonly used by companies that want to create a stronger identity and presence in the market.
Another factor to consider is how well you want to differentiate yourself from your competitors. If you are in a very competitive industry, such as business, lifestyle, or health coaching, then using a personal brand may be the best way to set yourself apart from the rest of the pack.
If you’re trying to build a personal brand, then you’ll want to focus on creating content that is authentic and engaging. This can be anything from a blog post to an Instagram photo. The important thing is that it shows who you are as a person and provides value to your audience.
1) A personal brand is more authentic and relatable.
People are more likely to trust and connect with a person than a faceless corporation. When you build a personal brand, you’re putting a human face on your business, which can make customers feel more comfortable doing business with you.
2) A personal brand is more adaptable.
A personal brand can be adapted to different situations much more easily than a corporate identity.
3) People remember, and want to do business with people.
Most business decisions come down to trust, and at the end of the day, whether it’s hiring a social media manger or choosing a cafe, the majority of people would rather opt for giving their money to people they like and support. So work on building that personal relationship, and let them get to know you!
Social media is a great place to do this. And while we’re not saying your business shouldn’t have social channels – they should – online platforms like Twitter and LinkedIn are great places to build a personal brand for the face of your company too. Social media accounts for personal brands actually usually get better followings, so worth bearing in mind!
If you only look like a one-man-show, in some sectors, this doesn’t help your credibility. Bigger businesses with an established set of services and a team to support are generally selected for bigger contracts and by trusted by certain sectors, so there are definitely some advantages of building a business brand too – in fact, our advice is always to do both, and utilise each to their advantages.
Another major factor, is that having a business brand reduces the expectation that everything will be done by you. This helps to leave it open for a skilled team to deliver different aspects of your projects, without every last thing coming back to you to manage and respond to. That also helps when it comes to managing your workload, and separating your work and personal life!
Personal brands are also hard to sell, so if you’re aiming to sell your business one day in the future, you need to make sure it’s known for more than your expertise.
If you’re trying to build a business brand, then you’ll want to focus on creating a strong visual identity and building trust with your audience. This means having a professional website, using social media effectively, and creating helpful content that solves your customer’s problems. No matter which route you choose, remember that consistency
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