If you’re a small business owner, then you probably already know how powerful social media channels such as Instagram can be for building a following and promoting your products or services. And right now, Instagram Reels are huge. But despite this, many businesses are not yet using this powerful tool to its full potential to connect with their ideal clients and bring in those all-important sales. So – let’s change all that! Here’s everything you need to know about Instagram Reels, and some ideas for how to use them to get more clients for your business. 

So What are Instagram Reels? 

Instagram Reels are short, (hopefully!) entertaining videos that are less than 90 seconds long, often set to music. You can create them using either photos or videos from your camera roll, or you can record new footage directly in the Instagram app. Once you’ve created your reel, you can share it on your feed, and, if you wish, in your Stories, and you can also share it on other social media platforms like Facebook and Twitter. 

Why Use Instagram Reels? 

There are a few reasons why you should use Instagram Reels to promote your small business. First of all, they’re a great way to grab people’s attention. With so much content being shared on social media these days, it can be hard to stand out from the crowd. But with an eye-catching and creative reel, you can make sure that people notice your business. 

Another reason to use Instagram Reels is that they’re interactive and engaging. Unlike a traditional post, which people can scroll right past without giving it a second thought, a reel encourages people to stop and watch. And if they like what they see, they might even share it with their friends or followers. This means that you have the potential to reach an even wider audience with your Reels than you would with other types of content. 

Finally, using Instagram Reels is a great way to show off your personality and build connections with potential clients. When you’re creating a reel, don’t be afraid to have some fun with it and let your unique voice shine through. This will help people see your business as more than just a faceless entity – it will help them see it as a place run by real people who care about their customers. 

Keywords and Hashtags

Use Keywords and Hashtags: just like with regular posts, you want to make sure you’re using relevant keywords and hashtags with your Instagram Reels. This will help potential clients who are searching for businesses like yours to find your videos. You can do some research on which keywords and hashtags are being used most often in your industry, and then incorporate them into your video titles and descriptions. 

Ideas for Using Instagram Reels 

Now that we’ve gone over some of the reasons why you should use Instagram Reels for your small business, let’s take a look at some specific ideas for how you can use them. 

One idea is to give people a behind-the-scenes look at your business. This could include anything from short clips of your staff working hard to prepare for a big event to footage of new products being unpacked in the storeroom. Giving people a peek behind the curtain will make them feel closer to your business and more likely to choose it next time they need something that you offer. 

Another idea is to use Instagram Reels to show off your product or service in action. If you sell physical goods, this could mean filming a short video of someone using one of your products; if you offer a service like landscaping or dog walking, this could mean filming a quick clip of someone enjoying the results of your work. No matter what type of business you have, showing people how your product or service makes their life better will make them more likely to buy from you in the future.

People also love tips and tricks videos because they’re usually quick and easy to watch, but also because they provide valuable information that can be applied to everyday life. If you run a beauty salon, for example, you could share a quick tip on how to style hair at home or apply makeup for a special occasion. These types of videos not only help you attract new clients, but they also help build trust with your existing clients by demonstrating your expertise in your field. 

You can also use Instagram Reels to share your glowing customer reviews – simply screenshot the reviews you have on Google, Facebook, or Trustpilot, and put it over an eye-catching video background, then set it to a trending tune.

Finally, one last idea is to use Instagram Reels to host giveaways or contests. This is an excellent way to increase engagement and grow your following while also generating excitement about your brand. For example, you could ask people to share one of your reels in their Stories and tag two friends in order to enter – then randomly select one winner who will receive a prize from your business. Hosting regular giveaways or contests is also an excellent way to keep people coming back for more content even after they’ve seen all of your current reels.

So what are you waiting for? While it may seem like just another social media fad, Instagram Reels can actually be a great way to attract new customers and grow your small business. So there’s no better day than today to get creative and start filming those Reels!

And if you’d like an award-winning social media manager to help… Well, you know where we are!

As always, if you have any questions, or if I can be of help in any way, drop me an email on eve@fantheflames.co.uk. And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.