How to connect your Instagram and Facebook account in 2024

How to connect your Instagram and Facebook account in


Welcome to our comprehensive guide on how to link your Instagram and Facebook accounts – updated for 2024 as Meta Business Suite changes fast!

Whether you’re a small business owner, a marketer, or just someone looking to streamline your social media presence, connecting your Instagram and Facebook accounts can be incredibly helpful. Having said that, it’s not always clear to see exactly how to do that, which is why we created this quick guide!

From easy content sharing to unified messaging and powerful insights, this integration simplifies your social media management and enhances your online marketing strategies.

In this guide, we’ll walk you through the step-by-step process of linking your accounts, whether you’re using a personal profile, a business page, or managing multiple accounts for your brand. Our easy-to-follow instructions will ensure that you can seamlessly connect your social platforms, allowing you to focus more on creating engaging content and less on the logistics of managing separate accounts.

Stay ahead in the digital world by mastering the art of social media integration. Let’s dive in and explore how linking your Instagram and Facebook accounts can transform your online presence and marketing efforts.

As of 2024, there are multiple ways to connect your Instagram and Facebook accounts, and the steps may vary slightly depending on your preference and the interface you are using. Here are the general methods:

Linking from Facebook Page:

  1. Log into your Facebook account in your browser.
  2. Navigate to your page, go to ‘Manage Page’ and then ‘Settings’ in the menu on the left.
  3. Find and click on ‘Linked Accounts’ at the bottom left.
  4. Select ‘Instagram’ on the next screen.
  5. A new window will open prompting you to connect to your Instagram account. Click the blue button that says ‘Connect’.
  6. Log in with your Instagram credentials.
  7. Once logged in, you will go back to Facebook. Select ‘Allow access to Instagram messages in inbox’ and click ‘Confirm’.
  8. Your Instagram and Facebook business pages are now connected directly from your Facebook page​.

Linking through Meta Business Suite or Business Manager:

  1. Log into Meta Business Suite or Business Manager.
  2. Ensure the correct business is selected on the left menu.
  3. Click on ‘Settings’ in the bottom left-hand corner.
  4. Select ‘Business Assets’.
  5. Choose ‘Add Assets’ and select ‘Instagram Account’.
  6. Log in to your Instagram account.
  7. You will be redirected back to Facebook, where your Instagram account is now added​​​​.

Linking from Instagram Account:

  1. Log into your Instagram account and go to your profile.
  2. Tap on ‘Edit Profile’.
  3. Under ‘Public business information’, click on ‘Page’.
  4. You’ll have the option to connect to an existing Facebook page or create a new one. Tap ‘Continue’.
  5. Log in using your Facebook credentials. This will automatically link the page with your Instagram account​​​​.

Remember, you should have a Business Instagram account to link them this way, and you must be the admin of the Facebook page you want to link. These steps are effective to help you connect your Instagram and Facebook accounts for managing content and insights across both platforms, running ads, and leveraging the benefits of Instagram Shopping and custom geotags.

Looking for help growing your social media profiles or managing your social media? Our team of social media strategists are here to help!

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