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What is a KPI, and what stats should I track to measure the success of my digital marketing campaigns?

What is a KPI, and what stats should I track to measure the success of my digital marketing campaigns?

Key Performance Indicators (KPIs) are essential metrics used by small business owners to measure the success of their digital marketing campaigns. KPIs allow businesses to evaluate the effectiveness of their marketing efforts and make informed decisions on how to optimise future campaigns.

In this article, we will discuss what a KPI is, the types of KPIs small business owners should measure for their digital marketing, and how to use KPIs to inform and optimise future campaigns.

 

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What is a KPI?

A KPI is a measurable value that demonstrates how effectively a business is achieving its key objectives.

They are often used to track progress towards a specific goal, such as increasing website traffic, generating leads, or improving social media engagement. By tracking and measuring KPIs, small business owners can gain valuable insights into the effectiveness of their digital marketing efforts.

 

Types of KPIs for Digital Marketing

Small business owners should measure a variety of KPIs to evaluate the success of their digital marketing efforts. And here are some examples of KPIs that can be used for social media and paid ads:

  1. Impressions: Impressions refer to the number of times your social media content or ad is displayed to users. This KPI can help you understand how many people are seeing your content and how frequently.
  2. Reach: Reach refers to the number of unique users who have seen your social media content or ad. This KPI can help you understand how many people are being exposed to your content.
  3. Engagement: Engagement refers to the level of interaction users have with your social media content or ad. This can include likes, comments, shares, or clicks. This KPI can help you understand how your audience is responding to your content and how engaged they are with your brand.
  4. Conversion Rate: Conversion rate refers to the percentage of users who complete a desired action. Examples include making a purchase or filling out a form, after clicking on your ad. This KPI can help you understand how effective your paid ads are at driving conversions.
  5. Cost per Click (CPC): CPC refers to the amount of money you are paying for each click on your paid ad. As a result of tracking this, you understand how cost-effective your ad campaigns are.

 

Using KPIs to Inform and Optimise Future Campaigns

Once you have measured your KPIs, it is essential to use them to inform and optimise future campaigns. So you can get started, here are some ways to use KPIs to improve digital marketing efforts:

  1. Identify areas for improvement: By tracking KPIs, you can identify areas where your digital marketing efforts are falling short. For example, if your engagement rate is low, you may need to re-evaluate your content strategy.
  2. Set goals: Use KPIs to set specific goals for your digital marketing campaigns. For example, if your conversion rate is low, set a goal to improve it by a certain percentage in the next quarter.
  3. Test and refine: Use KPIs to test and refine your digital marketing campaigns. For example, if your CPC is high, test different ad varients or targeting options to improve the CPC.
  4. Make data-driven decisions: Use KPIs to make data-driven decisions about your digital marketing strategy. For example, if your reach is low, consider investing in paid social media advertising to expand your audience.

Conclusion

KPIs are essential metrics for small business owners to measure the success of their digital marketing campaigns. As a result of tracking and measuring KPIs, businesses can gain valuable insights into the effectiveness of their marketing efforts. This in turn helps us make informed decisions on how to optimise future campaigns. 

By understanding the types of KPIs that are most relevant to social media and paid ads, small businesses can save money, time and produce better results from their marketing efforts.

Want to find out more, or get some expert help with building your social media following, social media management, or hashtag strategy?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help! And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

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Our Top Three Free Social Media Management Tools for Small Businesses

Our Top Three Free Social Media Management Tools for Small Businesses

As a small business owner, you understand the importance that social media plays in your overall strategy. You know it can be an invaluable tool for connecting with new customers and growing your business – but managing multiple accounts on different platforms from one place isn’t always easy.

That’s why we’ve compiled the ultimate list of free social media management tools to help you strategically manage all of your social media channels in one spot. So whether you’re just beginning to dip into the world of professional social media management or already have a large-scale operation underway going on in  your small business, these powerful and intuitive resources are here to support you every step of the way.

Read on to discover the best social media management tools for your business. In this article, we’ll focus on social media schedulers!

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1. Meta Business Suite

Facebook can be a great way to reach potential customers and showcase the best that your business has to offer. So if you are an ambitious small business owner looking to make the most of your presence on social media, then using Meta Business Suite on Facebook could make a huge difference when it comes to maximising engagement with customers and growing your brand.

With this powerful suite of tools, you’ll be able to create targeted campaigns, access analytics and insights, schedule posts in advance, promote content across platforms – all in one place! And you guessed it, it’s completely free to use and these features run across both Facebook and Instagram platforms.

So considering the upcoming changes happening to Meta Business Suite’s planner, it’s a no-brainer to start using Meta Business Suite to boost your social media strategy!

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2. Postly

If you’re looking for a scheduler that covers more than Facebook and Instagram platforms, then Postly might be your best social media management tool. It lets you schedule to YouTube, Telegram, and Reddit (other schedulers don’t always allow for this).

This free social media management software allows you to post to Instagram, Facebook (including groups), LinkedIn, TikTok, and other platforms. Plus the Ai Writer and hashtag generator speeds up the content creation process with catchy captions and descriptions.

We consider this social media management tool a ‘freemium’ option as Postly has a free account that will cover most of your social media management needs, you might benefit from one of their low cost options. Either way, we think Postly is a great alternative and you’ll be able to connect up to 10 social accounts and schedule 20 posts per month! Not bad, right?

You can also check out Later, Buffer, and Hootsuite if you’re looking to weigh up a long term solution for managing social media.

3. SocialPilot

If you’ve put some budget aside for social media management, then one of the best management tools you can invest in is SocialPilot. Why? It’s probably the best value tool that includes as many platforms as socially possible and it includes insights that’s all in one place, saving you a lot of time on your social insights. 

Right now it covers Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Tumblr, and TikTok – but they’re planning on adding more platforms in the future.

What else? You can manage both organic content and paid media management, give role-based user permissions and privileges (let’s say if you’re using an agency or have a team), real-time tracking, and there’s a mobile app so you can create and schedule on the go. We’ve used SocialPilot before, and their app is one of the best social media management tools on the market right now.

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Lastly

If you are not quite there yet with your social media management, let me advise and support you in this part of your marketing. With my 7 Day Social Package, a popular package that my clients love, allows the social media management process to become stress-free for busy entrepreneurs looking to streamline and grow on social media. We can create a strategy for your business on social media and schedule your posts on ANY social media platform.

As always, if you have any questions, or if I can be of help in any way, drop me an email on eve@fantheflames.co.uk or if you’d like to talk more about how I can help your business grow, feel free to book in a quick virtual coffee with me HERE.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk
Eve Scragg Founder Fan the Flames Marketing and Design

Contact:

Phone: +44 (0) 7747 740 760
Email: eve@fantheflames.co.uk
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All rights reserved. Registered company no. 13298499.
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