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How You Can Re engage Customers with Email Newsletters

How You Can Re-engage Customers with Email Newsletters

How You Can Re-engage Customers with Email Newsletters

Not every single customer, or potential customer, will open every email newsletter that you send them. It might be a bad time for them, but the reality is, more often than not, it’s down to the clarity and engagement of your subject line, body text snippet, and other factors. But, if a customer that used to open the majority of your email newsletters has stopped – there might be a more complex reason why that’s happened. It’s time to get creative to reactivate the interest you once had from that person.

How You Can Re engage Customers with Email Newsletters

So, how can you do that?

1. Automation
2. Contact list
3. Content

1. Automation

First things first. If you haven’t already, you’ll need to automate your email newsletters. Automation is essential for saving time, but it’s also about tracking and understanding your contact’s actions, and creating content based on their actions. Here’s an example:

You send an email newsletter out to all of your contacts. 40% of your contacts opened your email newsletter, but the majority didn’t. You now have two different types of contacts – engaged contacts and non-engaged contacts. But to best test this, you send three more newsletters to the same contacts. The opened and unopened rates of your newsletters are different to your first email newsletter results with only 32% of your contacts that opened your last email. To remedy the process, you can set up conditions and actions in your automation process to group inactive contacts. This could be after eight emails, if a contact hasn’t opened one email, they are removed from your contact list. By doing this, this will improve your results for your email newsletter campaigns.

That’s just one example, there’s tons of benefits of using automation for your business. If you want to winback a group of contacts that are no longer opening your email newsletter before removing them from your contact list, you can setup an automation sequence that is tailored for those contacts and create a special offer, request feedback, or something else to re-engagement them. If you’re segmenting your contacts (we’ll speak about this next), you’ll be able to personalise your emails, and create more powerful automations.

How You Can Re engage Customers with Email Newsletters Fan the Flames

2. Contact list

You probably have a ‘master’ contact list where you send all your email newsletters to, but do you have multiple contact lists? When you segment your audience, you can build campaigns specifically for that type of audience. This is especially true if you have different types of customer avatars. But it’s not just the segmenting your contacts into groups, you should consider defining your ‘master’ contact list with personal traits about that contact. You might have their email address, but do you have their phone number? This could also open the doors for different marketing activities in the future, such as SMS campaigns. You might decide on incorporating a birthday deal for customers, why you would need that data to leverage that deal… you don’t want to be guessing when someone’s birthday is, that’s never a good idea anyway!

If you’re stuck on ideas on how to get the missing details of your contacts you already have, you can implement a feedback form or competition that includes the missing data you need from your contacts. Just be careful doing this. If you’re missing a lot of information about your contacts, you don’t want to include too much personal information. Instead, creating a strategy to get that information over a period of time. Think smart, not fast.

3. Content

Truth be told, it might be that you’re sending out too many emails that have no value or are too similar in format, images, copy, or all three. Let’s put it like this, if your contacts receive three emails from you and the majority of the content is the same… would you remortgage your home to place a bet that your contacts would open the fourth email? You wouldn’t, because there’s a high chance they wouldn’t open the email from you again, as they already know what you’re offering them. 

Take a different approach with your content. If you’ve been sending the same old email newsletter for months, it might be time for a change. Try adding new topics, or switch up the style of your writing. You can improve the content for your email newsletters to make sure that you are always providing valuable and interesting information to your contacts. This could include anything from the latest news and trends in your industry, to helpful tips and advice, to interesting facts and insights. Remember, if you’re making a change to your email newsletters, whether that’s changing the images or information you use, test and measure your results so you can continue to improve your campaigns.

How You Can Re engage Customers with Email Newsletters Fan the Flames Marketing and Design

Lastly

Think about the value you offer your customers and potential customers in your contact list. What can your contacts gain from reading your email newsletter? Which contacts in your list are loyal, active or inactive? Think about your contacts as individuals, so you can create more defined groups and proactive campaigns that’s tailored to them – not everyone! If your contacts are no longer opening your emails, it’s time to rethink your approach to email newsletters sooner rather than later.

As always, if you have any questions, or if I can be of help in any way, drop me an email on eve@fantheflames.co.uk or if you’d like to talk more about how I can help your business grow, feel free to book in a quick virtual coffee with me HERE.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk
Eve Scragg Founder Fan the Flames Marketing and Design
3 Compelling Reasons to Use Email Marketing Now 1

3 Compelling Reasons to Use Email Marketing Now

3 Compelling Reasons to Use Email Marketing Now

3 Compelling Reasons to Use Email Marketing Now 1

Entrepreneurs and small business owners often wear many hats and have to be strategic with their time. Marketing efforts can sometimes take a backseat to more pressing tasks, like keeping the lights on and ensuring there is product to sell. Although it may be tempting to cut corners in your marketing budget, there are certain marketing efforts that are worth the time and investment – email marketing is one of them. 

Email marketing can provide a major boost to your marketing efforts and help you connect with your customers in a way that is personal and relevant. Here are three compelling reasons why you should start using email marketing today:

1. You can incentivise your audience into giving you their email addresses
2. Relevance is key
3. Email marketing provides an opportunity for personalisation

1. You can incentivise your audience into giving you their email addresses

One of the most common objections to starting an email marketing campaign is collecting email addresses. However, this does not have to be a difficult task. There are many ways you can incentivise your users into giving you their email addresses, such as offering a discount on their first purchase or providing access to exclusive content.

2. Relevance is key

Another objection to email marketing is that it can be perceived as spammy. This is only the case if you are sending irrelevant emails to your users. Keep your emails contextual by only sending messages that will be of interest to your audience. segmenting your list so you can send targeted messages that address specific concerns will also help ensure relevance.

3. Email marketing provides an opportunity for personalisation

When done correctly, email marketing provides an opportunity for you to connect with your customers on a personal level. You can address them by name, include relevant data points about their past interactions with your company, and even customise the message based on their individual needs and interests. Taking the time to personalise your emails will show your customers that you value them as individuals and not just another number on your list.

So what should I use email marketing for?

To interact with your audience and promote your brand and boost sales, take advantage of email marketing in your marketing strategy. Why? Emails can be used for a variety of purposes, including selling products, sharing news, lowering cart abandonment rates. But, they also tell a story and can be part of your automation journey for your customers. This delivers personalised emails to engage your contact list about your goods or services, without hard selling, over a period of time. You can introduce loyal programmes and advertise your promotions, but you can also share inspiring news and create engaging content that’s educational or fun.  Additionally, it may be leveraged for lead nurturing and lead generation, which are effective ways to strengthen connections and improve your long-term marketing plan. So if you value the relationship with your customers and want to tell your story, email marketing is the perfect option.

In summary

Email marketing provides a major boost to your marketing efforts by helping you connect with customers in a personal and relevant way. When done correctly, it can be an incredibly effective tool for driving sales, growing your customer base, and fostering loyalty among your existing customers. If you’re not using email marketing yet, now is the time to start!

As always, if you have any questions, or if I can be of help in any way, drop me an email on eve@fantheflames.co.uk. And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk
Eve Scragg Founder Fan the Flames Marketing and Design
1

6 Powerful Strategies to Build Your Email List

6 Powerful Strategies to Build Your Email List

1
For any business, large or small, building an email list from which you can directly market your services to a warm, interested audience is definitely a must. This is one of your best opportunities to reach out to your audience and develop long-term relationships with them. In fact, email is one of the core time-proven marketing strategies that, used correctly, can drive as much revenue for your business as the combined efforts of social media and websites. It is undoubtedly one of the smartest things you can do to start and grow your business, so why not start today?
Given these promising features and benefits of creating an email list, the real challenge is on how you are going to make it happen, how you are going to capitalise on it, and build it up to make sure that it effectively serves its purpose of creating revenue, financial growth, and freedom for you and your business. Here are some of the most powerful ways you should consider in building your email list.

1. Get to know exactly who your audience is

While you should ideally be aiming to grow your email list to numbers like six to seven digits or even more, you want to remember that not all of those people might share the interest and enthusiasm in what you do. Having just anyone on your list is not going to do you any favours. You need to target a specific kind of audience that would be interested in your services – the ones who your services are designed to help. Imagine you’ve got thousands of subscribers, yet only 5% of them show interest in your business. Your grand number of subscribers here can technically and practically be deemed almost useless. In other words, remember that you are not just building a list for the sake of building a list.
Instead, your build efforts should be focused on getting email sign-ups from a specific kind of audience – your ideal clients. Focus on who you are trying to help and what their traits are. Through this, you will become very closely acquainted with the problems they face, their wants, and their needs. This information should lead your marketing strategy and messaging too, so spend time really getting to know your ideal customer.

2.Make use of free tools and software

Using good software for your email list and CRM can make things easy and ensure success in
your email marketing campaigns. This is something that you need to keep in mind especially if
you want to automate your email marketing – and you 100% should in many areas! When you
promote your email list through your website or on any social media platform, you want to make
sure that the process of subscribing is super easy, to the extent that it can only be done a few
clicks and inputting the minimum amount of data necessary. Never overwhelm your target
audience with a complicated process of getting into your email list, or ask for any info from them
that is not 100% essential, because the more you ask, the less likely they are to complete your
opt-in process.

With the right platforms, as the business owner, the process of creating and sending information to your audience shouldn’t be taxing. You need to balance the features they offer, such as sign up or landing pages and automations with the ease of use, automation features, and costs when choosing your email marketing service provider. Taking note of this one decision can extremely impact your business.

With the right platforms, as the business owner, the process of creating and sending information to your audience shouldn’t be taxing. You need to balance the features they offer, such as sign up or landing pages and automations with the ease of use, automation features, and costs when choosing your email marketing service provider. Taking note of this one decision can extremely impact your business.

3. Create content that sparks engagement

Creating content on a regular basis is one of the best ways to build your email list. But what does viral content mean, and what can that do for you? Viral content means that the information you are creating excites and engages your subscribers, to the extent where they want to share it on your behalf.
To achieve this, not only does it have to be relevant to the people on your list, but it should also sound and appear appealing to them, add value, help them with their problems, or entertain. If this happens, people will share it, making your email list widely exposed to sign-ups outside of your usual reach.

4.Provide email content options

With all the best intentions and content in the world, there is of course always a probability that not all of your emails will be opened and not all of your audience will see an article coming from your business. So by adding alternate options for consuming your content and repurposing it into different formats, you create a contingency plan for if and when this happens within your email list, so your effort isn’t wasted. It’s generally smart to have a few different options along with the main content that you provide to hit important messages home.
This is also the right time to integrate your giveaways, discounts, or free tools and resources. No one wants to give up their data for free, so by offering different freebies (or lead magnets as they’re generally known) that they need to sign up to your list to access, you offer a fair exchange. You get their data, they get a free tool, which also demonstrates the quality of what you do and gets them excited about working with you. Everyone’s a winner!

5.Build your list with a website pop-up

It cannot be denied that using pop-ups the right way gives an excellent conversion rate to help quickly build your list. As it’s shown on your website, it’s already going to people who are interested in what you do, and quickly grabs their attention. But you need to be careful with your use of popups, as they should adhere to Google’s interstitial ad guidelines in order to avoid their penalties. Also, do a little research on what’s working for your competitors, and what carrots they’re dangling, to help you select the type of pop-ups and overlays to substantially grow your email list.
A great email welcome pop-up is your way of greeting your visitors to the website, mostly within the first 15 seconds of them settling on the landing page. That is the most crucial email sign-up opportunity, and one that you certainly do not want to take for granted. You can maximise this time by offering discounts, sales notifications, content upgrades, squeeze pages, and other value exchange forms. You can likewise include gamification forms like quizzes, tests, surveys, spin-to-win, and scratch cards to make things more fun and encourage sign ups.
But more than anything, you need to make it appear as simple as possible. The simplest way is just to ask them to enter an email address, no more, no less. That means that you should minimise the clicks it takes to subscribe. The rule of thumb is that the more simple your opt-in form in terms of the data it collects, the more likely someone is going to subscribe, so don’t ask them for any details that aren’t 100% essential. Similarly, the fewer steps between a consumer being interested and them subscribing helps you grow.

6.Build your tribe with loyalty and referral programmes

If you intend to build your email list, it’s important to remember that your existing subscribers can greatly help you. How do you get them to do this? Give them incentives or rewards. In one way or another, you are assured that your customers will continue to avail of your services, for every day, they will be looking forward to receiving rewards from your business. But it is necessary that when this happens, it is easy to sign up, and the benefits are really noteworthy. These can include sales, gifts, events, content, and more, which are made relative to their personal experience.
Then, utilise the power of word-of-mouth marketing. You provide even more rewards to your consistent subscribers by referring to your products and services. Studies show that people are more inclined to trust recommendations from friends and family than brand communications.
Your customers can get rewards by successfully referring new people to sign up to your email list, and becoming part of your growing business.

Following these tips and strategies guarantees significant growth for your list and business, so long as you put in the effort to make it happen. Building a great email list to drive revenue and repeat purchases can be challenging, but with the right intention and focus, coupled with
strategic marketing abilities, your business is one step closer to becoming the next big success in your sector.

As always, if you have any questions, or if I can be of help in any way, drop me an email on eve@fantheflames.co.uk. And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk

Contact:

Phone: +44 (0) 7747 740 760
Email: eve@fantheflames.co.uk
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