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How to connect your Instagram and Facebook account in 2024

Introduction:

Welcome to our comprehensive guide on how to link your Instagram and Facebook accounts – updated for 2024 as Meta Business Suite changes fast!

Whether you’re a small business owner, a marketer, or just someone looking to streamline your social media presence, connecting your Instagram and Facebook accounts can be incredibly helpful. Having said that, it’s not always clear to see exactly how to do that, which is why we created this quick guide!

From easy content sharing to unified messaging and powerful insights, this integration simplifies your social media management and enhances your online marketing strategies.

In this guide, we’ll walk you through the step-by-step process of linking your accounts, whether you’re using a personal profile, a business page, or managing multiple accounts for your brand. Our easy-to-follow instructions will ensure that you can seamlessly connect your social platforms, allowing you to focus more on creating engaging content and less on the logistics of managing separate accounts.

Stay ahead in the digital world by mastering the art of social media integration. Let’s dive in and explore how linking your Instagram and Facebook accounts can transform your online presence and marketing efforts.

As of 2024, there are multiple ways to connect your Instagram and Facebook accounts, and the steps may vary slightly depending on your preference and the interface you are using. Here are the general methods:

Linking from Facebook Page:

Log into your Facebook account in your browser.
Navigate to your page, go to ‘Manage Page’ and then ‘Settings’ in the menu on the left.
Find and click on ‘Linked Accounts’ at the bottom left.
Select ‘Instagram’ on the next screen.
A new window will open prompting you to connect to your Instagram account. Click the blue button that says ‘Connect’.
Log in with your Instagram credentials.
Once logged in, you will go back to Facebook. Select ‘Allow access to Instagram messages in inbox’ and click ‘Confirm’.
Your Instagram and Facebook business pages are now connected directly from your Facebook page.

Linking through Meta Business Suite or Business Manager:

Log into Meta Business Suite or Business Manager.
Ensure the correct business is selected on the left menu.
Click on ‘Settings’ in the bottom left-hand corner.
Select ‘Business Assets’.
Choose ‘Add Assets’ and select ‘Instagram Account’.
Log in to your Instagram account.
You will be redirected back to Facebook, where your Instagram account is now added.

Linking from Instagram Account:

Log into your Instagram account and go to your profile.
Tap on ‘Edit Profile’.
Under ‘Public business information’, click on ‘Page’.
You’ll have the option to connect to an existing Facebook page or create a new one. Tap ‘Continue’.
Log in using your Facebook credentials. This will automatically link the page with your Instagram account.

Remember, you should have a Business Instagram account to link them this way, and you must be the admin of the Facebook page you want to link. These steps are effective to help you connect your Instagram and Facebook accounts for managing content and insights across both platforms, running ads, and leveraging the benefits of Instagram Shopping and custom geotags.

Looking for help growing your social media profiles or managing your social media? Our team of social media strategists are here to help!

LinkedIn Advertising: A Cheat Sheet for Small Businesses

Let’s face it, LinkedIn is a professional networking powerhouse that can be a goldmine for B2B businesses. It offers a unique opportunity for small businesses to engage with professionals, showcase their products or services, and generate quality leads. So if you’re not yet using it to it’s full potential, you’re missing out!

In this blog post, we’ll dive into the world of LinkedIn advertising, providing you with valuable insights and practical strategies to leverage this platform successfully.

But before we delve into the strategies and tips that we’ve seen work time and again, let’s explore some essential facts about LinkedIn that demonstrate why it’s a such a valuable advertising platform for small businesses:

Professional audience: LinkedIn boasts over 740 million professionals worldwide, making it an ideal platform to connect with decision-makers and industry experts relevant to your business.
Targeted advertising options: LinkedIn offers advanced targeting options, allowing you to narrow down your audience based on factors such as industry, job title, company size, and more. This precision targeting ensures that your ads reach the right people.

Content-rich environment: LinkedIn is a platform where professionals actively seek and engage with industry-related content. This presents an opportunity for your business to share valuable insights and position itself as an authority in your niche.

7 Strategies for LinkedIn Advertising

LinkedIn stands out as a powerful platform that offers unique opportunities for targeting professionals and decision-makers. However, navigating the world of LinkedIn advertising can be daunting without a clear roadmap. That’s why we’ve compiled this comprehensive guide to provide you with seven effective strategies and tips to kickstart your LinkedIn advertising journey.

So whether you’re aiming to boost brand awareness, generate leads, or drive website traffic, these proven tactics will empower you to optimise your LinkedIn campaigns and maximise your return on investment.

So, let’s dive in and uncover the key strategies that will set your small business up for success on LinkedIn.

1. Define Clear Campaign Objectives

To embark on a successful LinkedIn advertising journey, it’s crucial to establish clear campaign objectives right from the start. Take the time to define your advertising goals, whether it’s to enhance brand awareness, generate high-quality leads, or drive targeted traffic to your website.

By identifying these objectives, you can align your strategies and tactics accordingly, ensuring that every step you take contributes to achieving your desired outcomes.

As a Bristol social media agency ourselves, we have seen firsthand how important it is to set specific metrics to measure the success of your LinkedIn advertising campaigns so you don’t leave money on the table. By tracking metrics such as click-through rates, conversion rates, and cost per lead, you can effectively evaluate the effectiveness of your campaigns and make data-driven decisions.

Within the campaigns we run as a part of our Bristol social media clients, we emphasise the importance of clarity in objectives, as it enables us to create focused and measurable results for your LinkedIn advertising efforts.

🔥 Hot tip: Consider SMART goals when defining your campaign objectives. Make them Specific, Measurable, Achievable, Relevant, and Time-bound. This framework will provide a solid foundation for your LinkedIn advertising strategy and enable you to set realistic targets that drive meaningful business outcomes.

2. Leverage LinkedIn’s Audience Targeting

One of the greatest advantages of LinkedIn advertising is its advanced professional audience targeting capabilities. Start by identifying key professional attributes that align with your target audience. These attributes can include job titles, industries, seniority levels, company sizes, and even specific LinkedIn groups.

By narrowing down your targeting parameters, you can ensure that your ads are reaching the professionals who are most likely to be interested in your products or services.

Moreover, LinkedIn’s Matched Audiences feature enables you to reach people who have previously interacted with your brand. You can retarget website visitors, upload email lists for account-based marketing, or engage with your existing LinkedIn connections. This level of granularity allows you to create highly personalised and tailored campaigns that resonate with your intended audience.

3. Compelling Ad Creatives

Creating compelling ad creatives requires careful consideration of various elements, including consistent branding, effective call-to-actions, and mobile optimisation. As a Bristol Social Media Management agency, we have seen the impact of crafting captivating ad creatives that resonate with your audience on LinkedIn. It can make or break a campaign, and have huge effects for growing your small business if you get it right.

Let’s dive deeper into two key aspects: storytelling techniques and testing different variations for your LinkedIn advertising.

People are naturally drawn to stories. Consider incorporating storytelling elements into your ad creatives to create an emotional connection with your audience. Develop narratives that highlight the problem your product or service solves and demonstrate how it can positively impact their lives. Engaging storytelling can be a powerful tool in capturing attention and driving action.

Experiment with various combinations of images, headlines, and ad copy to determine what resonates best with your audience. Conduct A/B testing by creating multiple versions of your ad creatives and track their performance metrics. Analyse the results to identify the elements that generate the highest engagement and optimise your future campaigns accordingly.

4. Utilise Sponsored content

To make the most of sponsored content, ensure your posts are optimised for engagement. Craft compelling headlines that grab attention and spark curiosity. Incorporate eye-catching visuals, such as high-quality images, infographics, or videos, to make your posts visually appealing and engaging. Additionally, write concise and persuasive copy that clearly communicates the value proposition and encourages users to take action.

Regularly monitor the performance of your sponsored content campaigns. LinkedIn provides comprehensive analytics that allow you to track metrics such as impressions, clicks, engagement rates, and conversions.

Analyse these data points to gain insights into what’s working well and where there is room for improvement. Use the data to optimise your targeting, creative elements, and messaging to achieve better results over time.

🔥 Hot tip: Sponsored content allows you to promote your existing LinkedIn posts to a wider audience. Boost your best-performing content to increase visibility and engagement.

5. Track and Monitor Performance

If you want to get a strong ROI for your LinkedIn ads campaigns, it’s importance to track key metrics like impressions, clicks, engagement rates, and conversions. Check in regularly on those stats to monitor the performance of your LinkedIn ads, then learn from the data to optimise your campaigns. You’ll save a lot of money by doing so!

LinkedIn provides detailed analytics and conversion tracking tools that allow you to measure key metrics such as impressions, clicks, engagement rates, and conversions. Analyse this data to identify areas for improvement, optimise your targeting, refine your ad content, and allocate your budget effectively.

⭐Bonus tip: Consider using LinkedIn’s lead generation forms to simplify the conversion process for users. By enabling users to submit their information directly on LinkedIn, you can generate high-quality leads more efficiently.

Let’s Wrap Up

LinkedIn advertising offers small businesses a unique platform to reach professionals, build brand authority, and generate quality leads. By understanding the power of LinkedIn’s targeting options, creating compelling ad creatives, and monitoring campaign performance, you can unlock the potential of this platform for your business.

Embrace the strategies and tips shared in this cheat sheet, and start leveraging LinkedIn advertising to take your small business to new heights of success.

As always, if you have any questions, or if I can be of help in any way, drop me an email on eve@fantheflames.co.uk or if you’d like to talk more about how I can help your business grow, feel free to book in a quick virtual coffee with me HERE.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk

What is a KPI, and what stats should I track to measure the success of my digital marketing campaigns?

Key Performance Indicators (KPIs) are essential metrics used by small business owners to measure the success of their digital marketing campaigns. KPIs allow businesses to evaluate the effectiveness of their marketing efforts and make informed decisions on how to optimise future campaigns.

In this article, we will discuss what a KPI is, the types of KPIs small business owners should measure for their digital marketing, and how to use KPIs to inform and optimise future campaigns.

What is a KPI?

A KPI is a measurable value that demonstrates how effectively a business is achieving its key objectives.

They are often used to track progress towards a specific goal, such as increasing website traffic, generating leads, or improving social media engagement. By tracking and measuring KPIs, small business owners can gain valuable insights into the effectiveness of their digital marketing efforts.

Types of KPIs for Digital Marketing

Small business owners should measure a variety of KPIs to evaluate the success of their digital marketing efforts. And here are some examples of KPIs that can be used for social media and paid ads:

Impressions: Impressions refer to the number of times your social media content or ad is displayed to users. This KPI can help you understand how many people are seeing your content and how frequently.
Reach: Reach refers to the number of unique users who have seen your social media content or ad. This KPI can help you understand how many people are being exposed to your content.
Engagement: Engagement refers to the level of interaction users have with your social media content or ad. This can include likes, comments, shares, or clicks. This KPI can help you understand how your audience is responding to your content and how engaged they are with your brand.
Conversion Rate: Conversion rate refers to the percentage of users who complete a desired action. Examples include making a purchase or filling out a form, after clicking on your ad. This KPI can help you understand how effective your paid ads are at driving conversions.
Cost per Click (CPC): CPC refers to the amount of money you are paying for each click on your paid ad. As a result of tracking this, you understand how cost-effective your ad campaigns are.

Using KPIs to Inform and Optimise Future Campaigns

Once you have measured your KPIs, it is essential to use them to inform and optimise future campaigns. So you can get started, here are some ways to use KPIs to improve digital marketing efforts:

Identify areas for improvement: By tracking KPIs, you can identify areas where your digital marketing efforts are falling short. For example, if your engagement rate is low, you may need to re-evaluate your content strategy.
Set goals: Use KPIs to set specific goals for your digital marketing campaigns. For example, if your conversion rate is low, set a goal to improve it by a certain percentage in the next quarter.
Test and refine: Use KPIs to test and refine your digital marketing campaigns. For example, if your CPC is high, test different ad varients or targeting options to improve the CPC.
Make data-driven decisions: Use KPIs to make data-driven decisions about your digital marketing strategy. For example, if your reach is low, consider investing in paid social media advertising to expand your audience.

Conclusion

KPIs are essential metrics for small business owners to measure the success of their digital marketing campaigns. As a result of tracking and measuring KPIs, businesses can gain valuable insights into the effectiveness of their marketing efforts. This in turn helps us make informed decisions on how to optimise future campaigns.

By understanding the types of KPIs that are most relevant to social media and paid ads, small businesses can save money, time and produce better results from their marketing efforts.

Want to find out more, or get some expert help with building your social media following, social media management, or hashtag strategy?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help! And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

Our Top Three Free Social Media Management Tools for Small Businesses

As a small business owner, you understand the importance that social media plays in your overall strategy. You know it can be an invaluable tool for connecting with new customers and growing your business – but managing multiple accounts on different platforms from one place isn’t always easy.

That’s why we’ve compiled the ultimate list of free social media management tools to help you strategically manage all of your social media channels in one spot. So whether you’re just beginning to dip into the world of professional social media management or already have a large-scale operation underway going on in your small business, these powerful and intuitive resources are here to support you every step of the way.

Read on to discover the best social media management tools for your business. In this article, we’ll focus on social media schedulers!

1. Meta Business Suite

Facebook can be a great way to reach potential customers and showcase the best that your business has to offer. So if you are an ambitious small business owner looking to make the most of your presence on social media, then using Meta Business Suite on Facebook could make a huge difference when it comes to maximising engagement with customers and growing your brand.

With this powerful suite of tools, you’ll be able to create targeted campaigns, access analytics and insights, schedule posts in advance, promote content across platforms – all in one place! And you guessed it, it’s completely free to use and these features run across both Facebook and Instagram platforms.

So considering the upcoming changes happening to Meta Business Suite’s planner, it’s a no-brainer to start using Meta Business Suite to boost your social media strategy!

2. Postly

If you’re looking for a scheduler that covers more than Facebook and Instagram platforms, then Postly might be your best social media management tool. It lets you schedule to YouTube, Telegram, and Reddit (other schedulers don’t always allow for this).

This free social media management software allows you to post to Instagram, Facebook (including groups), LinkedIn, TikTok, and other platforms. Plus the Ai Writer and hashtag generator speeds up the content creation process with catchy captions and descriptions.

We consider this social media management tool a ‘freemium’ option as Postly has a free account that will cover most of your social media management needs, you might benefit from one of their low cost options. Either way, we think Postly is a great alternative and you’ll be able to connect up to 10 social accounts and schedule 20 posts per month! Not bad, right?

You can also check out Later, Buffer, and Hootsuite if you’re looking to weigh up a long term solution for managing social media.

3. SocialPilot

If you’ve put some budget aside for social media management, then one of the best management tools you can invest in is SocialPilot. Why? It’s probably the best value tool that includes as many platforms as socially possible and it includes insights that’s all in one place, saving you a lot of time on your social insights.

Right now it covers Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Tumblr, and TikTok – but they’re planning on adding more platforms in the future.

What else? You can manage both organic content and paid media management, give role-based user permissions and privileges (let’s say if you’re using an agency or have a team), real-time tracking, and there’s a mobile app so you can create and schedule on the go. We’ve used SocialPilot before, and their app is one of the best social media management tools on the market right now.

Lastly

If you are not quite there yet with your social media management, let me advise and support you in this part of your marketing. With my 7 Day Social Package, a popular package that my clients love, allows the social media management process to become stress-free for busy entrepreneurs looking to streamline and grow on social media. We can create a strategy for your business on social media and schedule your posts on ANY social media platform.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk

Want To Use TikTok To Grow Your Business? Here’s How!

Right now, everyone’s talking about TikTok. But it’s not just silly dances – it can be a powerful tool for promoting your company too. If you’re thinking about putting content on TikTok as an entrepreneur or business, or perhaps you have reservations because you have a bad impression of TikTok, read on to learn more about how you can grow your business with TikTok.

Before we get started on the best strategies to deploy, let’s step back a little and talk about TikTok’s algorithm.

TikTok’s algorithm

You might not have thought TikTok would be good for business, but there’s much more to TikTok than funny cat videos. Your niece, nephew, son, or daughter is probably already hooked and consuming content at an alarming rate. But while you might often see young people laughing at funny TikTok videos, it’s important to remember that while young people are also consumers, they generally don’t look for the same things that adult consumers want and need. Adult consumers are also increasingly using TikTok though, you just have to find them with the right TikTok strategy!

If you created a TikTok account today, you would be recommended content that’s relevant to you. Let’s say you’re an entrepreneur – you like artisan food because your business is baking and that’s your passion, and you also like to keep fit and healthy. After less than 24 hours, you will start seeing content related to your interests without even searching for it.

That’s because TikTok’s algorithm is learning about you from the minute you sign up to TikTok. TikTok’s algorithm pays close attention to content that you watch and interact with. The more you use TikTok, the better the algorithm gets at knowing what you like and don’t like. So you’ll hardly ever look for content – it’ll be shown to you on your feed, which is your For You Page #fyp on TikTok.

TikTok strategies

There are a few different strategies businesses can use to benefit from TikTok. Here are some of the best:

1. Run paid ads on the platform.

2. Create sponsored content with influencers.

3. Partner with TikTok to create branded content or contests.

4. Use TikTok to drive traffic to your website or online store.

5. Host live events and promote them on TikTok.

6. Create a TikTok trend.

1. Run paid ads on the platform

You can run ads on TikTok and reach new audiences, even without a TikTok account. But first things first: let’s talk about demographics. On TikTok, the majority of users are under 30, but other age groups are rapidly increasing on TikTok too. The largest age demographic on TikTok is 20-29 year olds, with 35% of the platform, but age demographics above 30 still make up 61.3% of the platform.

So there’s great potential to connect with older audiences, and not that many people are exploiting it yet, which makes it much less competitive than Facebook or Instagram in some ways. The best part about running ads on TikTok’s platform is the ad placement. When you run ads on the platform, similar to ‘top of the page’ for PPC, your ad will be shown as soon as the user opens the app or between organic videos.

You want to make your ad stand out within the first 3 seconds, and make the content of your ad similar to the content your audience likes to usually see on the platform. If it looks too much like an ad, they are less likely to interact with it, and you won’t get good results.

2. Create sponsored content with influencers

You’re probably familiar with the concept of sponsored content, as you’re likely to have seen this on Instagram. You can also create sponsored content with influencers on TikTok.

For the most part, you want it to look organic, so your approach to sponsored content should be tactical and not completely obvious. But when it comes to working with influencers/creators, the one size fits all approach doesn’t work. You’ll need to source the right influencers to work with, based on your business identity and business goals.

You should be aiming to work with influencers who have the right audience to help you succeed with your TikTok strategy and objectives, whether that’s reach or brand awareness! The trick is to make your sponsored content that looks and feels natural and like an organic post rather than an advert, and to aim for influencer with audiences similar to your ideal customers.

3. Partner with TikTok to create branded content or contests

Did you know you can actually partner with TikTok to create branded content or contests? This gives influencers/creators the chance to partner with your brand, which is not too dissimilar to brand ambassadors for your business! This benefits both the influencer and business alike, because it enables influencers to monetise their platform and explore different types of content, while also helping businesses to attract potential customers.

And this is done by leveraging the influencer’s followers and audience, which the business didn’t have access to before opting for branded content. You can discover which influencers are available in the TikTok Creator Marketplace.

Remember, branded content must be shown as an advertisement! With sponsored content, you can get away with not placing #ad in the hashtags, but branded content must clearly show the partnership between you (the business) and them (the influencer).

4. Use TikTok to drive traffic to your website or online store

In this section, you’ll begin to understand how you can drive traffic to your website. When you sign up for TikTok, the content you will see is either from a personal account or a business account. Influencers usually have business accounts, if they are monetising their platform, and businesses must be on a business account – that’s completely free! The downside to having a business account is you must reach 1,000 followers before links can be added to your bio/description.

So you must get over the hurdle quickly to ensure you’re not not missing opportunities and ROI on TikTok. You can do this by creating a TikTok content strategy, which should include benchmarking against your competitors, and by having a good understanding of the content that’s popular on TikTok. Remember, it’s ok to learn from your competitors, so check out what’s working best for them!

Your TikTok content could be shown to hundreds of thousands of people, and potentially millions. People are more likely to stay connected with you if your content has an emotional reaction. If too many people are swiping your content, it means you need to revisit your TikTok content strategy. The better your content is, the more likely you will get page views that can turn into ‘clicks’ to your website!

5. Host live events and promote them on TikTok

My personal favourite promotional strategy is hosting live events or going live on TikTok. Remember there’s two different types of accounts – personal and business. There’s also two different types of content – pre-recorded content and live events. With live events, you’ll be featured in the live section of TikTok, and have the opportunity to be featured. You can also promote your live events too.

In this space, you can send and receive TikTok Gifts during a live video. As a Host, you can turn comments on and off, filter comments and block comments that contain your chosen keywords/phases. One of the best parts of going live is TikTok’s LIVE Replay, which allows you to download your live once it’s ended. All you need to do is go to your settings and privacy and find LIVE Replay.

Ideally, you want to promote your live event beforehand and plan your live content. You’ll need a CTA to make your live event valuable for your business. And don’t forget to look at the analytics to monitor the ROI of hosting live events on TikTok! You might find that posting less recorded content is better as you have higher results in your Analytics for live events.

6. Create a TikTok trend

Trends come and go on TikTok, but the really good trends will be plastered across the platform for weeks, if not months. Most trends are easy to learn, but it will require knowledge of the TikTok platform and insight into how to use the trend properly. If your video editing skills are nonexistent, you have two options: learn by yourself or hire someone else to do it for you. Do you have a team member that can support you with content creation on TikTok?

If you’re not ready to invest time in this and don’t have other team members to help, your best bet may be to hire an experienced marketing agency to help. It’s great to put yourself out there, but if you don’t quite understand the trend or how to create content that’s compelling for your audience, you run the risk of missing out on an opportunity or doing more damage than good for your brand’s reputation.

Lastly…

TikTok has almost 2 billion users on its platform with 1.2 billion monthly active users (Q4 2022), which indicates the engagement rate of its platform and the potential audience you can reach for your business.

If you haven’t used TikTok before, just like most social media accounts – it’s free to create a TikTok account, so why not get started today? Explore the TikTok app, discover which of your competitors are using TikTok, and more importantly, how they are using TikTok. Because of TikTok’s algorithm, your TikTok account has the potential to gain a lot of engagement from the platform. But how will you use that engagement to turn your page views, likes, comments, and followers, into promising leads and sales for your business?

How you approach TikTok will have a significant impact on your strategy, and it’s important to remember it will require a different strategy to succeed on it to Facebook, Instagram, Twitter, or LinkedIn… after all, it’s a different social media platform, with a different audience and algorithm, and that’s 100% video-based.

As always, if you have any questions, or if I can be of help in any way, drop me an email on eve@fantheflames.co.uk. And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk

How to Use Instagram Reels to Grow Your Business

If you’re a small business owner, then you probably already know how powerful social media channels such as Instagram can be for building a following and promoting your products or services. And right now, Instagram Reels are huge. But despite this, many businesses are not yet using this powerful tool to its full potential to connect with their ideal clients and bring in those all-important sales. So – let’s change all that! Here’s everything you need to know about Instagram Reels, and some ideas for how to use them to get more clients for your business.

So What are Instagram Reels?

Instagram Reels are short, (hopefully!) entertaining videos that are less than 90 seconds long, often set to music. You can create them using either photos or videos from your camera roll, or you can record new footage directly in the Instagram app. Once you’ve created your reel, you can share it on your feed, and, if you wish, in your Stories, and you can also share it on other social media platforms like Facebook and Twitter.

Why Use Instagram Reels?

There are a few reasons why you should use Instagram Reels to promote your small business. First of all, they’re a great way to grab people’s attention. With so much content being shared on social media these days, it can be hard to stand out from the crowd. But with an eye-catching and creative reel, you can make sure that people notice your business.

Another reason to use Instagram Reels is that they’re interactive and engaging. Unlike a traditional post, which people can scroll right past without giving it a second thought, a reel encourages people to stop and watch. And if they like what they see, they might even share it with their friends or followers. This means that you have the potential to reach an even wider audience with your Reels than you would with other types of content.

Finally, using Instagram Reels is a great way to show off your personality and build connections with potential clients. When you’re creating a reel, don’t be afraid to have some fun with it and let your unique voice shine through. This will help people see your business as more than just a faceless entity – it will help them see it as a place run by real people who care about their customers.

Keywords and Hashtags

Use Keywords and Hashtags: just like with regular posts, you want to make sure you’re using relevant keywords and hashtags with your Instagram Reels. This will help potential clients who are searching for businesses like yours to find your videos. You can do some research on which keywords and hashtags are being used most often in your industry, and then incorporate them into your video titles and descriptions.

Ideas for Using Instagram Reels

Now that we’ve gone over some of the reasons why you should use Instagram Reels for your small business, let’s take a look at some specific ideas for how you can use them.

One idea is to give people a behind-the-scenes look at your business. This could include anything from short clips of your staff working hard to prepare for a big event to footage of new products being unpacked in the storeroom. Giving people a peek behind the curtain will make them feel closer to your business and more likely to choose it next time they need something that you offer.

Another idea is to use Instagram Reels to show off your product or service in action. If you sell physical goods, this could mean filming a short video of someone using one of your products; if you offer a service like landscaping or dog walking, this could mean filming a quick clip of someone enjoying the results of your work. No matter what type of business you have, showing people how your product or service makes their life better will make them more likely to buy from you in the future.

People also love tips and tricks videos because they’re usually quick and easy to watch, but also because they provide valuable information that can be applied to everyday life. If you run a beauty salon, for example, you could share a quick tip on how to style hair at home or apply makeup for a special occasion. These types of videos not only help you attract new clients, but they also help build trust with your existing clients by demonstrating your expertise in your field.

You can also use Instagram Reels to share your glowing customer reviews – simply screenshot the reviews you have on Google, Facebook, or Trustpilot, and put it over an eye-catching video background, then set it to a trending tune.

Finally, one last idea is to use Instagram Reels to host giveaways or contests. This is an excellent way to increase engagement and grow your following while also generating excitement about your brand. For example, you could ask people to share one of your reels in their Stories and tag two friends in order to enter – then randomly select one winner who will receive a prize from your business. Hosting regular giveaways or contests is also an excellent way to keep people coming back for more content even after they’ve seen all of your current reels.

So what are you waiting for? While it may seem like just another social media fad, Instagram Reels can actually be a great way to attract new customers and grow your small business. So there’s no better day than today to get creative and start filming those Reels!

And if you’d like an award-winning social media manager to help… Well, you know where we are!

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk

Click here to see our top free social media tips!

What size graphics should I use on the different social media platforms?

 
What is a hashtag?A hashtag is a word or phrase starting with a ‘#’ symbol, that you add to the end of your post on social media. This is to categorise the post with what topics or areas you’re covering, so people can easily find the content they’re interested in.
When someone clicks on a particular hashtag, all posts within that same category will appear in their feed. You can also search for hashtags by going onto social media platforms such as Facebook for example, and typing them into the search bar at the top of the page. 
Why should you use hashtags in your social media posts?It’s important to use hashtags in your social media posts as it helps other people find and interact with you – it gives your posts greater reach, and gets the posts seen by people interested in the topics you’re talking about. This is a great way for brands to advertise, or just spread information about their products or services. In order to get the most out of using a hashtag, make sure they’re specific enough so readers can easily identify what kind of content they’re clicking on!
What will you get out of it?The most obvious benefit of using hashtags is that they can connect you with new people who might share your interests or offer support in an area where you need it. As a business owner, if you use hashtags well, this means getting your posts in front of more of your ideal clients, and if you have a social media manager, they should be all over this!
How do I find trending hashtags?There are a number of different ways to find trending hashtags, for use of your social media channels such as Twitter and Instagram. You can also use tools like Hashtagify or Keyhole that will show you which hashtags have the most volume over time, and which ones are growing in popularity.
How do I create my own hashtag?To create your own hashtag for an event or campaign, first think about what it is you want people to be able to search for in order to join in with your conversation. Keep it short – ideally just one word! Once you’ve chosen this unique identifier, go onto either Facebook’s Search Bar (for broad topics) or Google Trends (to see what other popular campaigns are emerging).
What are some good examples?Some popular hashtags are #grateful (used when someone wants to talk about something that has made them happy recently) and #riskybusiness (a tag used by entrepreneurs who have taken risks). Good luck trying these out!

Want to find out more, or get some expert help with building your social media following, social media management, or hashtag strategy?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help!
And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

What is a hashtag, and how can I use them to improve grow my social media presence?

 
What is a hashtag?A hashtag is a word or phrase starting with a ‘#’ symbol, that you add to the end of your post on social media. This is to categorise the post with what topics or areas you’re covering, so people can easily find the content they’re interested in.
When someone clicks on a particular hashtag, all posts within that same category will appear in their feed. You can also search for hashtags by going onto social media platforms such as Facebook for example, and typing them into the search bar at the top of the page. 
Why should you use hashtags in your social media posts?It’s important to use hashtags in your social media posts as it helps other people find and interact with you – it gives your posts greater reach, and gets the posts seen by people interested in the topics you’re talking about. This is a great way for brands to advertise, or just spread information about their products or services. In order to get the most out of using a hashtag, make sure they’re specific enough so readers can easily identify what kind of content they’re clicking on!
What will you get out of it?The most obvious benefit of using hashtags is that they can connect you with new people who might share your interests or offer support in an area where you need it. As a business owner, if you use hashtags well, this means getting your posts in front of more of your ideal clients, and if you have a social media manager, they should be all over this!
How do I find trending hashtags?There are a number of different ways to find trending hashtags, for use of your social media channels such as Twitter and Instagram. You can also use tools like Hashtagify or Keyhole that will show you which hashtags have the most volume over time, and which ones are growing in popularity.
How do I create my own hashtag?To create your own hashtag for an event or campaign, first think about what it is you want people to be able to search for in order to join in with your conversation. Keep it short – ideally just one word! Once you’ve chosen this unique identifier, go onto either Facebook’s Search Bar (for broad topics) or Google Trends (to see what other popular campaigns are emerging).
What are some good examples?Some popular hashtags are #grateful (used when someone wants to talk about something that has made them happy recently) and #riskybusiness (a tag used by entrepreneurs who have taken risks). Good luck trying these out!

Want to find out more, or get some expert help with building your social media following, social media management, or hashtag strategy?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help!
And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

How to Generate High-Quality Leads for Your Business Using Facebook Groups

Whatever you might feel about Facebook, or Meta as it’s now become, and the controversies surrounding it, there is no doubt that it remains one of the most effective platforms available for putting your products and services in front of your target audience.

It has over 2.6 billion active users, and amongst them, there are masses of potential customers who are looking for exactly what you have to offer.

What is more, the social media behemoth offers many features and resources that can help you connect with a receptive audience, and build your list, and directly promote what you do. And one of the best them is through Facebook Groups.

Facebook Groups allows you to focus on a niche-specific community with a high potential for repeat sales. You can also have complete control over who to accept and what members can and cannot do.

Facebook Groups can be a game-changer when it comes to your lead-generation efforts for many reasons. Here are some of them.

Use the Information from Onboarding Questions

At the core of an effective and productive lead-generation campaign is access to key user information. With Facebook Groups’ “Ask Pending Members Questions” feature, you can collect valuable details that will make it easier for you to reach out to potential customers.

There are two ways that you can leverage this feature. First is the more direct approach of asking outright for user information like their email addresses. The second is the more “diplomatic” method. For instance, you can ask users if they want a free resource that helps them with their major pain points, then ask for their email address so you can send it to them.

Either way, you will gain a vital piece of information that you can use to generate high-quality leads, and with new members answering these entry questions daily, your email list will rapidly start to grow.

You might also want to use these entry questions to ask them what type of business they’re in, and what their greatest struggles are in their businesses currently for example, to give you useful information with which you can start your interactions with them and see if they’re a good fit for your services.

Mention Links in Group Posts

One of the many good things about Facebook Groups is that it is a great environment for conversations among members. It will give you countless opportunities to mention links and bring people to one of your landing pages.

However, it is important not to seem too eager to the point of being spammy. For instance, you can post a link to one of your products if it offers a perfect solution to a user’s problem.

Include Links in Image Descriptions

Being a close-knit community, Facebook Groups members generally trust each other. Whenever they see images posted within the Group, they are more likely to show support by leaving comments and even sharing these posts with the general public.

You can use this to your advantage by including links to your landing pages in the image descriptions. By doing this, users can access the download link each time they click on an image.

What makes this even more effective is that images are inherently better at generating more engagement, which means that they are already predisposed to click on an image and land on one of your pages in the first place.

Post Welcome Messages for New Members

Make sure that you connect with new members right away by regularly posting welcome messages. Also, check-in with previous welcome posts so you do not lose key user information. You can use this opportunity to lay the ground rules to make everyone feel safe and accepted. You can also point newcomers to helpful resources that are popular among old members.

However, be mindful about what you post as most groups do not allow activities that directly promote brands.

A good strategy is to identify their pain points with probing questions, offer helpful advice, then transition to your products or services in a private chat, if the user allows it.

Best,
Eve Scragg
Fan The Flames Marketing & Design
https://fantheflames.co.uk

Introduction:

Linking from Facebook Page:

Linking through Meta Business Suite or Business Manager:

Linking from Instagram Account:

LinkedIn Advertising: A Cheat Sheet for Small Businesses

7 Strategies for LinkedIn Advertising

1. Define Clear Campaign Objectives

2. Leverage LinkedIn’s Audience Targeting

3. Compelling Ad Creatives

4. Utilise Sponsored content

5. Track and Monitor Performance

Let’s Wrap Up

What is a KPI, and what stats should I track to measure the success of my digital marketing campaigns?

What is a KPI?

Types of KPIs for Digital Marketing

Using KPIs to Inform and Optimise Future Campaigns

Conclusion

Our Top Three Free Social Media Management Tools for Small Businesses

1. Meta Business Suite

2. Postly

3. SocialPilot

Lastly

Want To Use TikTok To Grow Your Business? Here’s How!

TikTok’s algorithm

TikTok strategies

1. Run paid ads on the platform.

2. Create sponsored content with influencers.

3. Partner with TikTok to create branded content or contests.

4. Use TikTok to drive traffic to your website or online store.

5. Host live events and promote them on TikTok.

6. Create a TikTok trend.

1. Run paid ads on the platform

2. Create sponsored content with influencers

3. Partner with TikTok to create branded content or contests

4. Use TikTok to drive traffic to your website or online store

5. Host live events and promote them on TikTok

6. Create a TikTok trend

Lastly…

How to Use Instagram Reels to Grow Your Business

So What are Instagram Reels?

Why Use Instagram Reels?

Keywords and Hashtags

Ideas for Using Instagram Reels

What size graphics should I use on the different social media platforms?

What is a hashtag?

Why should you use hashtags in your social media posts?

What will you get out of it?

How do I find trending hashtags?

How do I create my own hashtag?

What are some good examples?

What is a hashtag, and how can I use them to improve grow my social media presence?

What is a hashtag?

Why should you use hashtags in your social media posts?

What will you get out of it?

How do I find trending hashtags?

How do I create my own hashtag?

What are some good examples?

How to Generate High-Quality Leads for Your Business Using Facebook Groups

Use the Information from Onboarding Questions

Mention Links in Group Posts

Include Links in Image Descriptions

Post Welcome Messages for New Members

Ignite and amplify brand success

Contact:

Access Your Free PDF Guide

My Top 5 Free Tools to Help You Grow Your Business