What is a hashtag, and how can I use them to improve grow my social media presence?

What is a hashtag, and how can I use them to improve grow my social media presence?


What is a hashtag?

A hashtag is a word or phrase starting with a ‘#’ symbol, that you add to the end of your post on social media. This is to categorise the post with what topics or areas you’re covering, so people can easily find the content they’re interested in.

When someone clicks on a particular hashtag, all posts within that same category will appear in their feed. You can also search for hashtags by going onto social media platforms such as Facebook for example, and typing them into the search bar at the top of the page.

Why should you use hashtags in your social media posts?

It’s important to use hashtags in your social media posts as it helps other people find and interact with you – it gives your posts greater reach, and gets the posts seen by people interested in the topics you’re talking about. This is a great way for brands to advertise, or just spread information about their products or services. In order to get the most out of using a hashtag, make sure they’re specific enough so readers can easily identify what kind of content they’re clicking on!

What will you get out of it?

The most obvious benefit of using hashtags is that they can connect you with new people who might share your interests or offer support in an area where you need it. As a business owner, if you use hashtags well, this means getting your posts in front of more of your ideal clients, and if you have a social media manager, they should be all over this!

How do I find trending hashtags?

There are a number of different ways to find trending hashtags, for use of your social media channels such as Twitter and Instagram. You can also use tools like Hashtagify or Keyhole that will show you which hashtags have the most volume over time, and which ones are growing in popularity.

How do I create my own hashtag?

To create your own hashtag for an event or campaign, first think about what it is you want people to be able to search for in order to join in with your conversation. Keep it short – ideally just one word! Once you’ve chosen this unique identifier, go onto either Facebook’s Search Bar (for broad topics) or Google Trends (to see what other popular campaigns are emerging).

What are some good examples?

Some popular hashtags are #grateful (used when someone wants to talk about something that has made them happy recently) and #riskybusiness (a tag used by entrepreneurs who have taken risks). Good luck trying these out!

Want to find out more, or get some expert help with building your social media following, social media management, or hashtag strategy?

How can I generate leads using Instagram?

How can I generate leads using Instagram?

Social media offers an amazing opportunity for your to connect to your ideal clients and market your business. But with each social media channel, there are different tools available, and different algorithms, so it’s important to pick the right platform and use it right if you want your time online to be worth it for your business! 

So why pick Instagram to promote your business, you might ask? Well, there are over a billion monthly active users on Instagram, and 500 million of those users are active daily. That’s a pretty big pool of potential customers for your business to tap into! 

And it’s not just the sheer number of users that makes Instagram so attractive for businesses – it’s also the platform’s engagement rate. Engagement on Instagram is 10 times higher than Facebook and 84 times higher than Twitter. In other words, people are way more likely to like, comment on, or share your posts if you post them on Instagram. 

So if you want to reach more people and get them excited about your product or service, you need to be on Instagram!

Make sure you use a CTA (call to action) in your Instagram posts

You should use call to actions in Instagram posts because they can help increase your engagement rates. Calls to action (e.g., “click the link in my bio to learn more”) tell your followers what you want them to do, and when you make it easy for them to do what you want, they’re more likely to follow through.

Calls to action are also a great way to drive traffic from Instagram to your website or other online properties. And finally, calls to action can help increase sales or leads generated from your Instagram account. So if you’re not using them already, start using them today and see how they can help improve your results!

Use competitions to grow your following and mailing list

Another great way to use Instagram to grow your business and generate leads is to run contests or giveaways. Encourage followers to share their own photos or videos using your product for a chance to win a free prize. This is a great way to generate excitement and engagement among your followers.

There are also a few different ways you can use competitions on Instagram to grow your mailing list. One option is to require people to enter by following your account and then providing their email address in the comments of the contest post.

You might also consider having people enter by tagging two friends in the comments of the contest post. This will help you grow your follower count, and introduce those people and their audience to what you do as a business.

Finally, you could also ask people to sign up for your mailing list directly on your website in order to enter the contest. This way, not only do you grow your all-important mailing list, but once they’re on your website, they’ll also see all the great things your business does.

Message the people who engage with your posts

Now that you’ve shown them the great things you do, it’s time to convert those engaging with your posts to buyers of your services. 

Be gentle though – people don’t generally appreciate being directly ‘sold at’ on social media, so make sure you make your messaging individual, friendly, and make sure there’s something in it for them!

There are a few ways you can approach this. You could DM (direct message) followers who are in your target market, or just those who have recently engaged with your content. You could also run ads targeting people who have already interacted with your business on Instagram.

Whatever route you choose, make sure the messaging is relevant and valuable to recipients. Offer them something of value, like an exclusive discount or a free consultation, in exchange for their contact information. And be sure to follow up promptly once you have their information!

Promote your business with Instagram Stories

Instagram stories are a feature on Instagram that lets users share photos and videos that disappear after 24 hours.

Instagram stories can be viewed by all of your followers, or just by the people who follow you specifically. They can also be viewed as a list on the side of your main feed, or as a featured story at the top of your profile.

To create an Instagram story, just swipe left from your main feed to open the stories camera. You can take a photo or video, or choose one from your camera roll. You can then add text, stickers, filters, and more before posting it to your story.

There is no denying that stories on Instagram are one of the hottest features right now. And there is a good reason for it! Stories allow you to share moments from your day-to-day life in a way that feels more personal and relatable than traditional photos and videos. 

But beyond just being “trendy,” using stories can actually be a powerful tool for building your brand and connecting with your audience.

One great way to use stories to promote your business on Instagram is to give followers a behind-the-scenes look at what you’re working on. Show them pictures and videos of your team hard at work, new products being tested, or exclusive discounts that they can only get if they follow your story.

Another great way to use stories is to run contests or giveaways. Encourage followers to share their own photos or videos using your product for a chance to win a free prize. This is a great way to generate excitement and engagement among your followers.

And don’t forget to add links, stickers, and polls to your stories – something you can’t do in Instagram posts!

Tell your business’s story with Instagram Reels

Few platforms can rival Instagram when it comes to building a strong visual brand identity. And one of the most powerful ways to leverage that identity is through Instagram Reels.

For those who don’t know, Reels are short-form videos, usually set to music that you can post on your feed or in your Stories. They’re similar to TikToks, but with a distinctly Instagram feel. 

And while they may seem like just another fun way to consume content, Reels actually have a ton of potential for businesses.

For example, let’s say you own a bakery. You could use Reels to show off your baking process, from start to finish. Or, if you’re a wedding planner, you could use Reels to give viewers a behind-the-scenes look at what goes into planning a wedding.

Generally, popular reels are punchy, creative, and visual. They often incorporate trending music or sound bites, and they always tell a story. The best reels are also relatable – they offer viewers a glimpse into someone else’s life that feels real and authentic, so though we’re using them to promote our businesses here, make sure they show the human side, and don’t be afraid to have a bit of fun with them – corporate is not the way to go here!

Of course, it’s also important to keep your audience, or ideal client in mind when creating a reel. What type of content will they respond to? What will resonate with them? Keeping your finger on the pulse of what your followers want to see, and you’ll find Reels can be a great opportunity to build trust and pre-sell your products and services so that by the time you speak to your followers, they’re already fans of what you do so more likely to buy from you than a competitor.

Want to find out more, or get some expert help with building your Instagram following, social media management, or lead generation?

How can you monitor your website’s position on the search engines (SEO ranking)?

How can you monitor your website’s position on the search engines (SEO ranking)?

SEO monitoring tools allow you to track your website’s position on the search engines (SERP) for specific keywords. There are both free and paid tools available, but the most popular and accurate ones are paid.

The two most important factors in determining your website’s SEO position are the number of links pointing to your site, and the quality of those links. Other factors include the age of your domain name, the content on your site, and how frequently you update that content.

There are also various on-page Search Engine Optimisation (SEO) factors that may be impacting your visibility. These might include the speed at which your website loads, your meta-tags and descriptions, and proper header formatting.

Search Engine Optimisation is a long-term marketing strategy, which you can have amazing results for helping you grow your business, but as you might typically expect to achieve a high SEO ranking up to six months after starting work on your SEO, it’s not a cheap ‘quick fix’. So it’s important that if you choose to invest in support for your SEO, you have the right tools in place to monitor the success of the campaign and make sure you’re getting your money’s worth!

What are the best free SEO monitoring tools?

There are a number of great free SEO monitoring tools out there. Here are some of our favorites:

1. Moz’s Open Site Explorer – This is a great tool for checking the backlinks and anchor text of any website.

2. Google’s Search Console – This tool provides tons of information on your website’s search visibility and traffic.

3. Ahrefs’ Site Explorer – This tool offers insights into a website’s organic search traffic, referring domains, and top pages.

4. SEMrush’s Free SEO Tools – This suite of tools includes a backlink checker, position tracker, and keyword research tool.

What are the best paid SEO monitoring tools?

The best paid SEO monitoring tools are ones that offer a comprehensive and holistic view of your website’s search engine performance. They should help you identify opportunities for improvement, track your progress over time, and troubleshoot any potential issues.

Some of the most popular paid SEO monitoring tools include Moz Pro, Ahrefs, Searchmetrics Essentials, and Raven Tools. All of these tools offer different features and cater to different needs, so it’s important to do your research to find the tool that best suits your individual business requirements.

Want to find out more, or get some expert help with your SEO?

What does PPC mean?

What does PPC mean?

PPC stands for “pay-per-click”, a model of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s one of the most common forms of online advertising, and it’s used by businesses of all sizes to promote their products and services.

Essentially, it means that you are buying traffic to your website, link, or other target, and you bid to get that traffic against other advertisers.

PPC is also known as Cost-Per-Click (CPC) advertising, because advertisers only pay when someone clicks on their ad. This makes it an extremely effective way to reach potential customers, because you’re only paying for ads that are actually generating traffic and leads. And since you can control how much you spend on PPC ads, it’s a very affordable way to advertise your business online.

Often, however, the term is used to denote paid ads of other types, where the bidding strategy isn’t simply buying traffic. Other conversion targets that you might aim for with paid ads include getting a potential client to send your business a message, register for a lead magnet, or sign up for a webinar. In these cases, you might optimise the ads not to charge per click, but for other conversion events.

What are the most common types of PPC advertising?

There are a few different types of PPC advertising. The most common are:

1. Search engine advertising (Google Ads, Bing Ads) 

2. Social media advertising (Facebook/Instagram Ads, LinkedIn Ads) 

3. Display advertising (banners, skyscrapers, pop-ups) 

4. Contextual advertising (text ads placed alongside relevant editorial content) 

5. Mobile advertising

Why should you use paid ads for your business?

There are many reasons why you should use paid ads for your business. Paid ads can help you reach a new audience, grow your brand awareness, and boost your sales.

Paid advertising is an effective way to reach more people who might be interested in your product or services. By targeting your paid ads to specific people based that are likely to be your perfect clients, based on their interests and demographics, you can ensure that your message reaches the right people. As a result, you can see a significant increase in sales and ROI, and generate a stead stream of leads for your business.

Additionally, using paid ads can help grow your brand awareness. When potential customers see your ad multiple times, they’re more likely to remember who you are and what you offer. This increased brand awareness can lead to more customers doing business with you, and accelerate your growth far more quickly than organic marketing strategies alone.

Want to find out more, or get some expert help with your Google ads, Facebook/Instagram ads, LinkedIn ads, or SEO?

What is a personal brand and where should I use it instead of my business brand?

What is a personal brand and where should I use it instead of my business brand?

There are pros and cons to both personal and business branding. It really depends on your goals, audience, and platform. In general, a personal brand can be used when an individual wants to build their own name and reputation, while a business brand is more commonly used by companies that want to create a stronger identity and presence in the market. 

Another factor to consider is how well you want to differentiate yourself from your competitors. If you are in a very competitive industry, such as business, lifestyle, or health coaching, then using a personal brand may be the best way to set yourself apart from the rest of the pack.

If you’re trying to build a personal brand, then you’ll want to focus on creating content that is authentic and engaging. This can be anything from a blog post to an Instagram photo. The important thing is that it shows who you are as a person and provides value to your audience.

Some advantages of a personal brand

1) A personal brand is more authentic and relatable.

People are more likely to trust and connect with a person than a faceless corporation. When you build a personal brand, you’re putting a human face on your business, which can make customers feel more comfortable doing business with you. 

2) A personal brand is more adaptable.

A personal brand can be adapted to different situations much more easily than a corporate identity. 

3) People remember, and want to do business with people.

Most business decisions come down to trust, and at the end of the day, whether it’s hiring a social media manger or choosing a cafe, the majority of people would rather opt for giving their money to people they like and support. So work on building that personal relationship, and let them get to know you!

Social media is a great place to do this. And while we’re not saying your business shouldn’t have social channels – they should – online platforms like Twitter and LinkedIn are great places to build a personal brand for the face of your company too. Social media accounts for personal brands actually usually get better followings, so worth bearing in mind!

Examples of professionals personal brands are great for

  • – Coaches (whether you’re a business coach, executive coach, health coach, or fitness coach – building your personal brand is essential)
  • – Experts
  • – Podcasters
  • – Trainers and speakers
  • – Artists and activists

  • Where business branding gets the edge

    If you only look like a one-man-show, in some sectors, this doesn’t help your credibility. Bigger businesses with an established set of services and a team to support are generally selected for bigger contracts and by trusted by certain sectors, so there are definitely some advantages of building a business brand too – in fact, our advice is always to do both, and utilise each to their advantages.

    Another major factor, is that having a business brand reduces the expectation that everything will be done by you. This helps to leave it open for a skilled team to deliver different aspects of your projects, without every last thing coming back to you to manage and respond to. That also helps when it comes to managing your workload, and separating your work and personal life!

    Personal brands are also hard to sell, so if you’re aiming to sell your business one day in the future, you need to make sure it’s known for more than your expertise.

    If you’re trying to build a business brand, then you’ll want to focus on creating a strong visual identity and building trust with your audience. This means having a professional website, using social media effectively, and creating helpful content that solves your customer’s problems. No matter which route you choose, remember that consistency

    Want to find out more, or get some expert help with your branding, social media, or marketing? 

    Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help!

How does SEO help you grow your business?

How does SEO help you grow your business?

Search Engine Optimization, or “SEO” for short, is the practice of optimizing a website so that it ranks higher in search engine results pages (SERPs). This can be done through on-page optimization (e.g., optimizing the website’s title tags, meta descriptions, etc.), as well as off-page optimization (e.g., link building, content marketing, etc.).

SEO is an important part of any business’s online marketing strategy because it helps to ensure that their website can be found by potential customers who are searching for their products or services online. And since organic search traffic accounts for around 60% of all website traffic, it’s essential for businesses to invest in SEO if they want to reach their ideal customers and create rapid growth.

Want to find out more, or get some expert help with your SEO? Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help!

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