Learn | Social Media Management

Turbocharge Your Website: Conversion-Optimising Copy, Layout, and Images

If there’s one thing we all want for our websites, it’s to increase client conversions and drive business success. Your website’s conversion rate – the percentage of visitors who take a desired action, such as signing up for a newsletter or making a purchase – should be at the heart of all your digital marketing efforts. When your website design is optimised to convert prospective clients, you’ll see a much higher return on investment and continuously grow your business.

Achieving maximum conversion rates requires a strategic, multi-faceted approach that encompasses compelling copywriting, an intuitive layout, and impactful images. Let’s dive into each of these critical components and explore how they can work together to elevate your website’s performance.

Copywriting is the cornerstone of your website. The words you choose and how you present them should be designed to persuade, inform, and engage your audience. To effectively market your business, you need to understand what makes your offering distinct and craft a clear, concise value proposition that resonates with your audience. By using persuasive language, focusing on benefits over features, and incorporating strong calls to action, you can create a powerful and engaging experience for your visitors.

A well-structured website layout encourages user engagement and makes it easy for visitors to find what they need. From intuitive navigation to clear, efficient headings, a carefully planned layout will guide users through your site, increasing the likelihood they’ll take your desired action. Pay close attention to the user experience, employing A/B testing and analytics to continually refine your design and optimise the path to conversion.

Images also play a crucial role in capturing your audience’s attention, setting the tone for their experience, and illustrating the advantages of your product or service. To create a lasting impression, use high-quality, striking visuals that support your overall messaging and encourage users to take action. Additionally, images should be optimised for faster loading times, better user experience, and improved SEO.

By combining these elements – persuasive copy, thoughtful layout, and captivating images – your website will become a powerful engine for converting clients and growing your business. In this blog post, you’ll uncover the secrets to writing outstanding content that sells, learn how to design an impactful layout for your pages, discover how to optimise your site for an all-around better experience, explore the power of A/B testing, and much more.

So, let’s begin this exciting journey to boost your website’s performance and skyrocket your conversion rates!

1. Crafting Compelling Copy: Language that Speaks to Your Audience

Exceptional copywriting is instrumental in capturing the attention and interest of your website visitors. To effectively sell your business, tailor your content to your target audience by addressing their needs, concerns, and desires. Be clear and concise in expressing the value your product or service provides, and adopt these essential techniques for persuasive copywriting:

– Focus on benefits: Instead of listing your offering’s features, emphasise how your product or service will improve your customers’ lives. Explain how your solution can save them time, money, or effort, or aid them in achieving their goals.

– Demonstrative storytelling: Share real-life examples or case studies that demonstrate your product or service’s impact. This approach not only provides context but also shows your audience the tangible results they can expect.

– Use persuasive language: Choose words that evoke emotions and create a sense of urgency. Phrases like “exclusive offer,” “limited time,” and “proven results” can effectively compel readers to take action.

– Incorporate social proof: Testimonials, endorsements, and customer reviews can be powerful drivers for conversions. By showcasing positive experiences from satisfied customers, you’ll instil trust and credibility in your brand.

2. Designing a Layout That Delivers: Guiding Users Towards Conversion

A well-structured website layout supports user engagement and encourages conversions. A seamless user experience facilitates effortless navigation and encourages users to stay on your site. Implement the following best practices to create a conversion-focused layout:

– Intuitive navigation: Ensure users can quickly and easily navigate your site by organising your content into clearly defined categories and providing logical navigation menus.

– Mobile-friendly design: With the majority of online users now accessing websites via mobile devices, it’s crucial to offer a responsive layout that looks and works well on all screen sizes.

– Clear headings and subheadings: Utilise headings and subheadings to break up content, making it more appealing and easier to read. This also assists users in scanning your page and finding precisely what they’re looking for swiftly.

– Strategically placed calls to action (CTAs): Present visitors with numerous opportunities to take your desired action by incorporating CTAs throughout your site. Be sure to craft persuasive, action-oriented copy and make your CTAs visually striking and easily accessible.

3. Optimising Visuals: Creating a Lasting Impression

Visuals are vital for capturing and retaining your audience’s attention and can play a central role in persuading them to take action. High-quality, relevant images add value to your content, support your messaging and promote engagement. Consider these recommendations when selecting and optimising your visuals:

– Choose captivating imagery: Opt for high-resolution photos and graphics that strengthen your message and align with your brand’s image. Make sure your visuals are free from generic or clichéd photographs. There are lots of great royalty-free images you can utilise on sites like Unsplash or Pexels.

– Optimise images for speed and SEO: Large image files can severely impact your site’s loading time, resulting in user frustration and lowered search engine rankings. Compress your images for faster loading times, and include accurate alt tags and descriptions to improve SEO.

– Ensure visual consistency: Maintain a cohesive visual identity by using a consistent colour palette, typography, and style across your website. This consistency strengthens your brand image, enhances user experience, and establishes trustworthiness.

4. Continuous Improvement: A/B Testing and Analytics

Constantly refining your website’s performance and adapting to your audience’s preferences is vital for maintaining a high conversion rate. A/B testing, also known as split testing, provides valuable insights into your users’ behaviour patterns and preferences, allowing you to fine-tune your site for optimal performance. By monitoring your website’s analytics, you can continually improve its design and content, ensuring it remains relevant, engaging and effective. To assess your website’s success:

– Run A/B tests on key elements: Test different versions of your website’s copy, images, CTAs, and layout to determine which combination yields the highest conversion rate. Be sure to test one variable at a time to accurately measure its impact on user behaviour.

– Monitor website analytics: Review your website’s analytics regularly to identify patterns, trends, and areas for improvement. Look for metrics like traffic sources, bounce rate, time spent on-site, and conversion rate, to better understand user behaviour and refine your strategy.

– Act on data-driven insights: Use the insights gained from A/B testing and analytics to make continual improvements to your website. Apply your learnings to enhance your copy, visuals, and layout, and stay flexible and adaptive to your audience’s needs.

Conclusion

Boosting online conversions requires a combination of effective copywriting, an engaging layout, and compelling visuals – each component reinforcing the other to create an immersive user experience. By focusing on persuasive language, designing an intuitive layout, harnessing the power of imagery, and continuously refining your website based on data-driven insights, you are setting your website up for success.

Implementing these best practices will not only elevate your website’s performance but also result in increased client conversions and remarkable business growth. Taking a strategic and comprehensive approach to optimising your online presence can convert more clients and propel your business to new heights.

And if you’re not sure where to start, or need a hand, feel free to send us a message, and we’re always happy to help!

What is a KPI, and what stats should I track to measure the success of my digital marketing campaigns?

Key Performance Indicators (KPIs) are essential metrics used by small business owners to measure the success of their digital marketing campaigns. KPIs allow businesses to evaluate the effectiveness of their marketing efforts and make informed decisions on how to optimise future campaigns.

In this article, we will discuss what a KPI is, the types of KPIs small business owners should measure for their digital marketing, and how to use KPIs to inform and optimise future campaigns.

What is a KPI?

A KPI is a measurable value that demonstrates how effectively a business is achieving its key objectives.

They are often used to track progress towards a specific goal, such as increasing website traffic, generating leads, or improving social media engagement. By tracking and measuring KPIs, small business owners can gain valuable insights into the effectiveness of their digital marketing efforts.

Types of KPIs for Digital Marketing

Small business owners should measure a variety of KPIs to evaluate the success of their digital marketing efforts. And here are some examples of KPIs that can be used for social media and paid ads:

Impressions: Impressions refer to the number of times your social media content or ad is displayed to users. This KPI can help you understand how many people are seeing your content and how frequently.
Reach: Reach refers to the number of unique users who have seen your social media content or ad. This KPI can help you understand how many people are being exposed to your content.
Engagement: Engagement refers to the level of interaction users have with your social media content or ad. This can include likes, comments, shares, or clicks. This KPI can help you understand how your audience is responding to your content and how engaged they are with your brand.
Conversion Rate: Conversion rate refers to the percentage of users who complete a desired action. Examples include making a purchase or filling out a form, after clicking on your ad. This KPI can help you understand how effective your paid ads are at driving conversions.
Cost per Click (CPC): CPC refers to the amount of money you are paying for each click on your paid ad. As a result of tracking this, you understand how cost-effective your ad campaigns are.

Using KPIs to Inform and Optimise Future Campaigns

Once you have measured your KPIs, it is essential to use them to inform and optimise future campaigns. So you can get started, here are some ways to use KPIs to improve digital marketing efforts:

Identify areas for improvement: By tracking KPIs, you can identify areas where your digital marketing efforts are falling short. For example, if your engagement rate is low, you may need to re-evaluate your content strategy.
Set goals: Use KPIs to set specific goals for your digital marketing campaigns. For example, if your conversion rate is low, set a goal to improve it by a certain percentage in the next quarter.
Test and refine: Use KPIs to test and refine your digital marketing campaigns. For example, if your CPC is high, test different ad varients or targeting options to improve the CPC.
Make data-driven decisions: Use KPIs to make data-driven decisions about your digital marketing strategy. For example, if your reach is low, consider investing in paid social media advertising to expand your audience.

Conclusion

KPIs are essential metrics for small business owners to measure the success of their digital marketing campaigns. As a result of tracking and measuring KPIs, businesses can gain valuable insights into the effectiveness of their marketing efforts. This in turn helps us make informed decisions on how to optimise future campaigns.

By understanding the types of KPIs that are most relevant to social media and paid ads, small businesses can save money, time and produce better results from their marketing efforts.

Want to find out more, or get some expert help with building your social media following, social media management, or hashtag strategy?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help! And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

What size graphics should I use on the different social media platforms?

 
What is a hashtag?A hashtag is a word or phrase starting with a ‘#’ symbol, that you add to the end of your post on social media. This is to categorise the post with what topics or areas you’re covering, so people can easily find the content they’re interested in.
When someone clicks on a particular hashtag, all posts within that same category will appear in their feed. You can also search for hashtags by going onto social media platforms such as Facebook for example, and typing them into the search bar at the top of the page. 
Why should you use hashtags in your social media posts?It’s important to use hashtags in your social media posts as it helps other people find and interact with you – it gives your posts greater reach, and gets the posts seen by people interested in the topics you’re talking about. This is a great way for brands to advertise, or just spread information about their products or services. In order to get the most out of using a hashtag, make sure they’re specific enough so readers can easily identify what kind of content they’re clicking on!
What will you get out of it?The most obvious benefit of using hashtags is that they can connect you with new people who might share your interests or offer support in an area where you need it. As a business owner, if you use hashtags well, this means getting your posts in front of more of your ideal clients, and if you have a social media manager, they should be all over this!
How do I find trending hashtags?There are a number of different ways to find trending hashtags, for use of your social media channels such as Twitter and Instagram. You can also use tools like Hashtagify or Keyhole that will show you which hashtags have the most volume over time, and which ones are growing in popularity.
How do I create my own hashtag?To create your own hashtag for an event or campaign, first think about what it is you want people to be able to search for in order to join in with your conversation. Keep it short – ideally just one word! Once you’ve chosen this unique identifier, go onto either Facebook’s Search Bar (for broad topics) or Google Trends (to see what other popular campaigns are emerging).
What are some good examples?Some popular hashtags are #grateful (used when someone wants to talk about something that has made them happy recently) and #riskybusiness (a tag used by entrepreneurs who have taken risks). Good luck trying these out!

Want to find out more, or get some expert help with building your social media following, social media management, or hashtag strategy?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help!
And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

What is a hashtag, and how can I use them to improve grow my social media presence?

 
What is a hashtag?A hashtag is a word or phrase starting with a ‘#’ symbol, that you add to the end of your post on social media. This is to categorise the post with what topics or areas you’re covering, so people can easily find the content they’re interested in.
When someone clicks on a particular hashtag, all posts within that same category will appear in their feed. You can also search for hashtags by going onto social media platforms such as Facebook for example, and typing them into the search bar at the top of the page. 
Why should you use hashtags in your social media posts?It’s important to use hashtags in your social media posts as it helps other people find and interact with you – it gives your posts greater reach, and gets the posts seen by people interested in the topics you’re talking about. This is a great way for brands to advertise, or just spread information about their products or services. In order to get the most out of using a hashtag, make sure they’re specific enough so readers can easily identify what kind of content they’re clicking on!
What will you get out of it?The most obvious benefit of using hashtags is that they can connect you with new people who might share your interests or offer support in an area where you need it. As a business owner, if you use hashtags well, this means getting your posts in front of more of your ideal clients, and if you have a social media manager, they should be all over this!
How do I find trending hashtags?There are a number of different ways to find trending hashtags, for use of your social media channels such as Twitter and Instagram. You can also use tools like Hashtagify or Keyhole that will show you which hashtags have the most volume over time, and which ones are growing in popularity.
How do I create my own hashtag?To create your own hashtag for an event or campaign, first think about what it is you want people to be able to search for in order to join in with your conversation. Keep it short – ideally just one word! Once you’ve chosen this unique identifier, go onto either Facebook’s Search Bar (for broad topics) or Google Trends (to see what other popular campaigns are emerging).
What are some good examples?Some popular hashtags are #grateful (used when someone wants to talk about something that has made them happy recently) and #riskybusiness (a tag used by entrepreneurs who have taken risks). Good luck trying these out!

Want to find out more, or get some expert help with building your social media following, social media management, or hashtag strategy?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help!
And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

How can I generate leads using Instagram?

Social media offers an amazing opportunity for your to connect to your ideal clients and market your business. But with each social media channel, there are different tools available, and different algorithms, so it’s important to pick the right platform and use it right if you want your time online to be worth it for your business!

So why pick Instagram to promote your business, you might ask? Well, there are over a billion monthly active users on Instagram, and 500 million of those users are active daily. That’s a pretty big pool of potential customers for your business to tap into!

And it’s not just the sheer number of users that makes Instagram so attractive for businesses – it’s also the platform’s engagement rate. Engagement on Instagram is 10 times higher than Facebook and 84 times higher than Twitter. In other words, people are way more likely to like, comment on, or share your posts if you post them on Instagram.

So if you want to reach more people and get them excited about your product or service, you need to be on Instagram!

Make sure you use a CTA (call to action) in your Instagram posts

You should use call to actions in Instagram posts because they can help increase your engagement rates. Calls to action (e.g., “click the link in my bio to learn more”) tell your followers what you want them to do, and when you make it easy for them to do what you want, they’re more likely to follow through.

Calls to action are also a great way to drive traffic from Instagram to your website or other online properties. And finally, calls to action can help increase sales or leads generated from your Instagram account. So if you’re not using them already, start using them today and see how they can help improve your results!

Use competitions to grow your following and mailing list

Another great way to use Instagram to grow your business and generate leads is to run contests or giveaways. Encourage followers to share their own photos or videos using your product for a chance to win a free prize. This is a great way to generate excitement and engagement among your followers.

There are also a few different ways you can use competitions on Instagram to grow your mailing list. One option is to require people to enter by following your account and then providing their email address in the comments of the contest post.

You might also consider having people enter by tagging two friends in the comments of the contest post. This will help you grow your follower count, and introduce those people and their audience to what you do as a business.

Finally, you could also ask people to sign up for your mailing list directly on your website in order to enter the contest. This way, not only do you grow your all-important mailing list, but once they’re on your website, they’ll also see all the great things your business does.

Message the people who engage with your posts

Now that you’ve shown them the great things you do, it’s time to convert those engaging with your posts to buyers of your services.

Be gentle though – people don’t generally appreciate being directly ‘sold at’ on social media, so make sure you make your messaging individual, friendly, and make sure there’s something in it for them!

There are a few ways you can approach this. You could DM (direct message) followers who are in your target market, or just those who have recently engaged with your content. You could also run ads targeting people who have already interacted with your business on Instagram.

Whatever route you choose, make sure the messaging is relevant and valuable to recipients. Offer them something of value, like an exclusive discount or a free consultation, in exchange for their contact information. And be sure to follow up promptly once you have their information!

Promote your business with Instagram Stories

Instagram stories are a feature on Instagram that lets users share photos and videos that disappear after 24 hours.

Instagram stories can be viewed by all of your followers, or just by the people who follow you specifically. They can also be viewed as a list on the side of your main feed, or as a featured story at the top of your profile.

To create an Instagram story, just swipe left from your main feed to open the stories camera. You can take a photo or video, or choose one from your camera roll. You can then add text, stickers, filters, and more before posting it to your story.

There is no denying that stories on Instagram are one of the hottest features right now. And there is a good reason for it! Stories allow you to share moments from your day-to-day life in a way that feels more personal and relatable than traditional photos and videos.

But beyond just being “trendy,” using stories can actually be a powerful tool for building your brand and connecting with your audience.

One great way to use stories to promote your business on Instagram is to give followers a behind-the-scenes look at what you’re working on. Show them pictures and videos of your team hard at work, new products being tested, or exclusive discounts that they can only get if they follow your story.

Another great way to use stories is to run contests or giveaways. Encourage followers to share their own photos or videos using your product for a chance to win a free prize. This is a great way to generate excitement and engagement among your followers.

And don’t forget to add links, stickers, and polls to your stories – something you can’t do in Instagram posts!

Tell your business’s story with Instagram Reels

Few platforms can rival Instagram when it comes to building a strong visual brand identity. And one of the most powerful ways to leverage that identity is through Instagram Reels.

For those who don’t know, Reels are short-form videos, usually set to music that you can post on your feed or in your Stories. They’re similar to TikToks, but with a distinctly Instagram feel.

And while they may seem like just another fun way to consume content, Reels actually have a ton of potential for businesses.

For example, let’s say you own a bakery. You could use Reels to show off your baking process, from start to finish. Or, if you’re a wedding planner, you could use Reels to give viewers a behind-the-scenes look at what goes into planning a wedding.

Generally, popular reels are punchy, creative, and visual. They often incorporate trending music or sound bites, and they always tell a story. The best reels are also relatable – they offer viewers a glimpse into someone else’s life that feels real and authentic, so though we’re using them to promote our businesses here, make sure they show the human side, and don’t be afraid to have a bit of fun with them – corporate is not the way to go here!

Of course, it’s also important to keep your audience, or ideal client in mind when creating a reel. What type of content will they respond to? What will resonate with them? Keeping your finger on the pulse of what your followers want to see, and you’ll find Reels can be a great opportunity to build trust and pre-sell your products and services so that by the time you speak to your followers, they’re already fans of what you do so more likely to buy from you than a competitor.

Want to find out more, or get some expert help with building your Instagram following, social media management, or lead generation?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help!
And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

How can you monitor your website’s position on the search engines (SEO ranking)?

SEO monitoring tools allow you to track your website’s position on the search engines (SERP) for specific keywords. There are both free and paid tools available, but the most popular and accurate ones are paid.

The two most important factors in determining your website’s SEO position are the number of links pointing to your site, and the quality of those links. Other factors include the age of your domain name, the content on your site, and how frequently you update that content.

There are also various on-page Search Engine Optimisation (SEO) factors that may be impacting your visibility. These might include the speed at which your website loads, your meta-tags and descriptions, and proper header formatting.

Search Engine Optimisation is a long-term marketing strategy, which you can have amazing results for helping you grow your business, but as you might typically expect to achieve a high SEO ranking up to six months after starting work on your SEO, it’s not a cheap ‘quick fix’. So it’s important that if you choose to invest in support for your SEO, you have the right tools in place to monitor the success of the campaign and make sure you’re getting your money’s worth!

What are the best free SEO monitoring tools?

There are a number of great free SEO monitoring tools out there. Here are some of our favorites:

1. Moz’s Open Site Explorer – This is a great tool for checking the backlinks and anchor text of any website.

2. Google’s Search Console – This tool provides tons of information on your website’s search visibility and traffic.

3. Ahrefs’ Site Explorer – This tool offers insights into a website’s organic search traffic, referring domains, and top pages.

4. SEMrush’s Free SEO Tools – This suite of tools includes a backlink checker, position tracker, and keyword research tool.

What are the best paid SEO monitoring tools?

The best paid SEO monitoring tools are ones that offer a comprehensive and holistic view of your website’s search engine performance. They should help you identify opportunities for improvement, track your progress over time, and troubleshoot any potential issues.

Some of the most popular paid SEO monitoring tools include Moz Pro, Ahrefs, Searchmetrics Essentials, and Raven Tools. All of these tools offer different features and cater to different needs, so it’s important to do your research to find the tool that best suits your individual business requirements.

Want to find out more, or get some expert help with your SEO?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help!
And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

What does PPC mean?

PPC stands for “pay-per-click”, a model of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s one of the most common forms of online advertising, and it’s used by businesses of all sizes to promote their products and services.

Essentially, it means that you are buying traffic to your website, link, or other target, and you bid to get that traffic against other advertisers.

PPC is also known as Cost-Per-Click (CPC) advertising, because advertisers only pay when someone clicks on their ad. This makes it an extremely effective way to reach potential customers, because you’re only paying for ads that are actually generating traffic and leads. And since you can control how much you spend on PPC ads, it’s a very affordable way to advertise your business online.

Often, however, the term is used to denote paid ads of other types, where the bidding strategy isn’t simply buying traffic. Other conversion targets that you might aim for with paid ads include getting a potential client to send your business a message, register for a lead magnet, or sign up for a webinar. In these cases, you might optimise the ads not to charge per click, but for other conversion events.

What are the most common types of PPC advertising?

There are a few different types of PPC advertising. The most common are:

1. Search engine advertising (Google Ads, Bing Ads)

2. Social media advertising (Facebook/Instagram Ads, LinkedIn Ads)

3. Display advertising (banners, skyscrapers, pop-ups)

4. Contextual advertising (text ads placed alongside relevant editorial content)

5. Mobile advertising

Why should you use paid ads for your business?

There are many reasons why you should use paid ads for your business. Paid ads can help you reach a new audience, grow your brand awareness, and boost your sales.

Paid advertising is an effective way to reach more people who might be interested in your product or services. By targeting your paid ads to specific people based that are likely to be your perfect clients, based on their interests and demographics, you can ensure that your message reaches the right people. As a result, you can see a significant increase in sales and ROI, and generate a stead stream of leads for your business.

Additionally, using paid ads can help grow your brand awareness. When potential customers see your ad multiple times, they’re more likely to remember who you are and what you offer. This increased brand awareness can lead to more customers doing business with you, and accelerate your growth far more quickly than organic marketing strategies alone.

Want to find out more, or get some expert help with your Google ads, Facebook/Instagram ads, LinkedIn ads, or SEO?

Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help!
And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

What is a personal brand and where should I use it instead of my business brand?

There are pros and cons to both personal and business branding. It really depends on your goals, audience, and platform. In general, a personal brand can be used when an individual wants to build their own name and reputation, while a business brand is more commonly used by companies that want to create a stronger identity and presence in the market.

Another factor to consider is how well you want to differentiate yourself from your competitors. If you are in a very competitive industry, such as business, lifestyle, or health coaching, then using a personal brand may be the best way to set yourself apart from the rest of the pack.

If you’re trying to build a personal brand, then you’ll want to focus on creating content that is authentic and engaging. This can be anything from a blog post to an Instagram photo. The important thing is that it shows who you are as a person and provides value to your audience.

Some advantages of a personal brand

1) A personal brand is more authentic and relatable.

People are more likely to trust and connect with a person than a faceless corporation. When you build a personal brand, you’re putting a human face on your business, which can make customers feel more comfortable doing business with you.

2) A personal brand is more adaptable.

A personal brand can be adapted to different situations much more easily than a corporate identity.

3) People remember, and want to do business with people.

Most business decisions come down to trust, and at the end of the day, whether it’s hiring a social media manger or choosing a cafe, the majority of people would rather opt for giving their money to people they like and support. So work on building that personal relationship, and let them get to know you!

Social media is a great place to do this. And while we’re not saying your business shouldn’t have social channels – they should – online platforms like Twitter and LinkedIn are great places to build a personal brand for the face of your company too. Social media accounts for personal brands actually usually get better followings, so worth bearing in mind!

Examples of professionals personal brands are great for

– Coaches (whether you’re a business coach, executive coach, health coach, or fitness coach – building your personal brand is essential)
– Experts
– Podcasters
– Trainers and speakers
– Artists and activists
Where business branding gets the edge
If you only look like a one-man-show, in some sectors, this doesn’t help your credibility. Bigger businesses with an established set of services and a team to support are generally selected for bigger contracts and by trusted by certain sectors, so there are definitely some advantages of building a business brand too – in fact, our advice is always to do both, and utilise each to their advantages.
Another major factor, is that having a business brand reduces the expectation that everything will be done by you. This helps to leave it open for a skilled team to deliver different aspects of your projects, without every last thing coming back to you to manage and respond to. That also helps when it comes to managing your workload, and separating your work and personal life!
Personal brands are also hard to sell, so if you’re aiming to sell your business one day in the future, you need to make sure it’s known for more than your expertise.
If you’re trying to build a business brand, then you’ll want to focus on creating a strong visual identity and building trust with your audience. This means having a professional website, using social media effectively, and creating helpful content that solves your customer’s problems. No matter which route you choose, remember that consistency
Want to find out more, or get some expert help with your branding, social media, or marketing?
Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help! And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

How does SEO help you grow your business?

Search Engine Optimization, or “SEO” for short, is the practice of optimizing a website so that it ranks higher in search engine results pages (SERPs). This can be done through on-page optimization (e.g., optimizing the website’s title tags, meta descriptions, etc.), as well as off-page optimization (e.g., link building, content marketing, etc.).

SEO is an important part of any business’s online marketing strategy because it helps to ensure that their website can be found by potential customers who are searching for their products or services online. And since organic search traffic accounts for around 60% of all website traffic, it’s essential for businesses to invest in SEO if they want to reach their ideal customers and create rapid growth.

Want to find out more, or get some expert help with your SEO? Send us a WhatsApp message on 07747740760 or email eve@fantheflames.co.uk and we’d be happy to help! And if you’d like to get some expert help or talk more about how I can help your business grow, feel free to book in for a quick virtual coffee with me HERE.

1. Crafting Compelling Copy: Language that Speaks to Your Audience

2. Designing a Layout That Delivers: Guiding Users Towards Conversion

3. Optimising Visuals: Creating a Lasting Impression

4. Continuous Improvement: A/B Testing and Analytics

Conclusion

What is a KPI, and what stats should I track to measure the success of my digital marketing campaigns?

What is a KPI?

Types of KPIs for Digital Marketing

Using KPIs to Inform and Optimise Future Campaigns

Conclusion

What size graphics should I use on the different social media platforms?

What is a hashtag?

Why should you use hashtags in your social media posts?

What will you get out of it?

How do I find trending hashtags?

How do I create my own hashtag?

What are some good examples?

What is a hashtag, and how can I use them to improve grow my social media presence?

What is a hashtag?

Why should you use hashtags in your social media posts?

What will you get out of it?

How do I find trending hashtags?

How do I create my own hashtag?

What are some good examples?

How can I generate leads using Instagram?

Make sure you use a CTA (call to action) in your Instagram posts

Use competitions to grow your following and mailing list

Message the people who engage with your posts

Promote your business with Instagram Stories

Tell your business’s story with Instagram Reels

How can you monitor your website’s position on the search engines (SEO ranking)?

What are the best free SEO monitoring tools?

What are the best paid SEO monitoring tools?

The best paid SEO monitoring tools are ones that offer a comprehensive and holistic view of your website’s search engine performance. They should help you identify opportunities for improvement, track your progress over time, and troubleshoot any potential issues.

What does PPC mean?

What are the most common types of PPC advertising?

Why should you use paid ads for your business?

There are many reasons why you should use paid ads for your business. Paid ads can help you reach a new audience, grow your brand awareness, and boost your sales.

What is a personal brand and where should I use it instead of my business brand?

Some advantages of a personal brand

Examples of professionals personal brands are great for

Where business branding gets the edge

Want to find out more, or get some expert help with your branding, social media, or marketing?

How does SEO help you grow your business?

Ignite and amplify brand success

Contact:

Access Your Free PDF Guide

My Top 5 Free Tools to Help You Grow Your Business